Personality Development & Corporate Communication

Good Academic Achievement & Employability Skills are the foundation for the successful career. One of the salient features of BBA program is the emphasis on enhancing the students’ soft skills through graded courses and maximizing the industry interface through varied initiatives.

The Personality Development & Corporate Communication (PD&CC) program at ASB ensures that a student develops best domain knowledge and workspace competencies so as to be potentially an effective performer and achiever.

The employability enhancement program starts from the very first day of students joining the institute. It’s a one-to-one development process wherein each student is made to understand and realize their strengths and weaknesses. A thorough “Mirroring Exercise” is practiced with the support of faculty, industry experts and corporate trainers so that students passionately and seriously take up the self improvement efforts and overcome their weaknesses with full sense of commitment with a high level of motivation.

Some of the salient features of program include –

  • Capability Assessment of Student
  • Functional Grammar & English Communication
  • Interview Skills
  • Group Discussions
  • Qualitative Ability Sessions
  • Verbal Ability Sessions
  • Personal Interview Sessions with feedback & improvement tips
  • Mock Tests
  • Summer Internship Program
  • Distinguished Lecture Series – As Expert Talk
  • Case Studies development & discussions sessions
  • Workshops & conferences
  • Industrial Visits

The program also offers tremendous flexibility and learning opportunities through a credit-based approach. The students are encouraged to think out of the box and develop an application-oriented approach.

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