Dr. Kriti Swarup

Dr. Kriti Swarup is currently working as an Associate Professor in the area of Marketing. She has over 21 years of sound academic and industry experience. She earned her Ph.D.in Retail Marketing under Applied Economics which has helped her in develop strong business skills. She is a double Post Graduate who also hold a Post Graduate Diploma in Sales and Marketing with gold medal at all India level.
She has a rich and diverse experience with various management institutions across Delhi NCR as full time faculty resource. She has authored research papers/ articles and book chapter in various international and national publications in addition to arranging national and international level conferences. Dr. Swarup has trained professionals from Financial, Manufacturing, Information Technology, FMCG, Retail and Hospitality sectors across her academic and training career.
Her area of research includes Consumer Behaviour, Digital Marketing, Marketing Communications, Sustainable Business and Innovative Entrepreneurship models.