Dr. Prerna Arora serves as an Assistant Professor specializing in Marketing and General Management at the Asian School of Business. Renowned for her dynamic pedagogical approach, she adeptly engages students from diverse social and cultural backgrounds, creating an inclusive and stimulating learning environment. Recently completed her Ph.D. in Management (Marketing), Dr. Arora’s academic rigor is underscored by her UGC NET JRF qualification, reflecting her dedication to scholarly excellence.
Dr. Arora brings a wealth of expertise in digital marketing, social media marketing, and consumer behavior, enhanced by advanced certifications in Business Analytics and Digital Marketing from MICA and Global Institute. Her exceptional interpersonal skills, creativity, and team leadership, paired with an unwavering commitment to continuous learning, define her professional ethos.
A passionate researcher, she has published in Scopus-indexed journals and presented at prestigious national and international conferences, with her work focusing on consumer engagement, website marketing, and the transformative role of AI in marketing. Beyond academics, Dr. Arora is deeply invested in student mentorship, fostering practical learning, and contributing to societal upliftment through community service initiatives, including teaching underprivileged children. With her blend of academic acumen, technical expertise, and dedication to education, Dr. Prerna Arora continues to shape future leaders in marketing while driving innovation and research excellence in academia.