ASB INTERNATIONAL JOURNAL OF MANAGEMENT AND TECHNOLOGY | ASB IJMT VOL 5 ISSUE 1 JUNE 2024

ASB INTERNATIONAL JOURNAL OF MANAGEMENT AND TECHNOLOGY | VOL 5 ISSUE 1 JUNE 2024

ASB INTERNATIONAL JOURNAL OF MANAGEMENT AND TECHNOLOGY
VOL 5 ISSUE 1 JUNE 2024

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1. Exploring the Impact of Digital Payment Technologies on Consumer Buying Behavior

Amit Yadav

2. The Role of Social Media Adoption in the Growth of the E-commerce Market

Muneeba Khan, Saboohi Nasim

3. Do I Just Engage or Will I Intended to Purchase Through Digital Marketing Platforms A Literature Review Analysis of Impact of Digital Marketing Strategies on Customer Engagement and Purchase Intention

Nishita Pruthi

4. Truth or Fiction: The Dilemma Of Deepfake Influence

Tanya, Ekta Soni

5. Identification Of Employee Engagement Drivers Using Analytics

Mansi, Saumya Sharma, Sona Vikas