Ideathon Series of Business Plan Competition is organized every year at Asian School of Business, Noida with the objective to enable students to present their innovative ideas and skills to a panel of eminent industry and entrepreneurial experts for critically evaluation. This promotes ‘out of the box thinking’ in the students, thus providing the potential entrepreneurs an opportunity to showcase their dream business ideas and assessment of its commercial viability.

Colleges from all over the country participate in this grand event and demonstrate their innovative business ideas which are judged on the basis of the technical social, environmental and economic feasibility, potential of scaling up and acumen in financial planning.

Panel of evaluators include industry experts from different domains like Startup Owners, Entrepreneurship Faculty Experts, Venture Capitalists, Bank Managers, Operation heads from the related industries and ASB Alumni who have established their businesses.