Programme Objectives : This Diploma would enable students to understand how to use the internet as an effective marketing channel. It enables students to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.

Programme Learning Outcomes :

The mass media – particularly radio, television and the internet– is now available in every nook and corner of the world. Mass media is growing phenomenally and providing ever increasing employment opportunities to the trained and talented people worldwide. The importance of professional management of media organizations too has now been fully realized. Beside the print media, radio and television, filmmaking has been recognized as an industry by the Indian govt. Ever increasing use of he internet and proliferation of satellite broadcasting have indeed changed the way in which we live and work. Professionalism in media industry has generated a demand for media managers who may be conversant with the elements of business administration as well as the processes of making media products. These may be learnt in a school as there is no time available to train the personnel on the job due to the intense pressure of day to day work in the media organizations.Programme Objectives :

The Diploma in Media & Entertainment Management course is a judicious mix of the education in the basics of business administration and the elements of media production. Due emphasis is laid on the technical, artistic as well as the business aspects of print journalism; radio and television production / broadcasting; film making / distribution / exhibition and multimedia production for the internet.

Learning Outcomes :

This course is designed to give rise to future professionals, rather than mere 'degree holders'. It keeps in mind the needs of the industry where the students would ultimately find employment, and, therefore, has a completely different approach to learning.

Semester 1

Unit 1: Effective Verbal Communication

Definition and Process of Communication, Importance of Communication, Types of Communication. Components of Verbal communication & Effective Speech, Conversation English, Introduction to the Pillars of Verbal Communication.

Unit 2: Personality Development

Definition of Personality, Corporate Theories on Personality Development,, Evolution of Personality, Determinants Of Personality, Personality Analysis What Makes us Winners and a Winning Personality, Indicators of Positive and Negative Self-Image, Transforming One's Personality.

Unit 3: Attitude Management

Understanding Attitude, Recognizing the importance and Power of attitude. What and Why of Attitude Management, Ingredients of Positive Attitude, Developing and altering your attitude attributes and Self Evaluation of One's own Attitude Triggers, Apply the Principles that lead to Developing a Positive Attitude.

Unit 4: Enthusiasm

Enthusiasm- Meaning, Implications and Applications of the word, Importance of Enthusiasm and Self-Assessment, Ingredients of Enthusiasm, To develop an Enthusiastic Approach Towards various areas in life.

Unit 5: Self Awareness

Introduction to the concept of Self Awareness and its dimensions. Importance of knowing oneself and one's own hidden potential, knowing one's strengths and weaknesses, self-discipline.

Unit 6: Self Motivation and Self Esteem

Understanding the concept of self-motivation, Need for self-motivation and Personal Effectiveness, Identifying one's motivational factors, General Self- Motivating Tactics, What is Self-esteem, Components of Self-esteem, Self-esteem theories, Self esteem synonyms, Self esteem and the inner critic, Tools to Develop Self esteem.

Semester 2

Unit 1: Building Confidence and Fighting Fears

What is Self-confidence, How to help build, boost, and develop self-confidence, Accelerating towards success through developing confident personality.

Unit 2: Goal Setting and Time Management

Introduction to the concept of Goal Setting and Visioning and Its Dimensions, Why and how to set Personal Goals, Areas of Goal Setting, Rules of goal setting and achieving goals, Realistic Goals for Self, Goal Setting Tips, Importance of Time Management, Time Management Challenges, mistakes, Techniques and Tips

Unit 3: Public Speaking and Presentation Skills

Importance of Public Speaking, How to Prepare Effective Speeches, Strategies for Becoming a better Speaker, Importance and Use of Verbal and Non-verbal Language, Preparing ppts, Use of AV.

Unit 4: Emotional Intelligence

Understanding what is Emotional Intelligence, Five ways of measuring El — self-awareness, management of self, awareness of others, management of others, relationships, motivation

Unit 5: Anger Management

Understanding anger, Identifying and controlling one's anger triggers, Useful Ways to dealing with anger- Anger Management Techniques and Tools, Handling Angry People

Unit 6: Stress Management

Introduction to Stress Management, Reasons and Factors leading to Stress, Albrechts Four Types of Stress and managing them, Various Action Based and Perception based strategies to cope with Stress, Tips and Tools for Managing Stress.

Semester 3

Unit 1: Interpersonal and Assertive Skills

Understanding and Identifying Different Personality Behavior ,Importance and Meaning of Assertiveness, Developing Assertive Skills, Assertive Communication Techniques, Art of saying "No", Introduction to Interpersonal Skills, Relationship Management Through Interpersonal Skills.

Unit 2: Working in Teams

Why, How and What of Working in Teams, Dynamics of a Team, Stages of Team Development, Attributes of a Successful Team, Communication in Teams – Conflict Management, Influencing and Persuasion, Problem Solving, Decision Making, Communication Strategies.

Unit 3: Building Leadership Skills

Definition of Leader and Leadership, Leadership — Roles, Skills and Styles, Developing leadership Competencies, Attributes of a Successful Leader, Taking Personal Inventory, Becoming an Inspirational Role Model, Enabling others to Act.

Unit 4: Effective Decision Making Skills

A systematic approach to Decision Making ,Self Evaluation, Decision Making Model, Improving one's own Decision Making Skills, Impact of Ethics and Values, Group Decision Making.

Unit 5: Impression Management

Importance and Understanding of Creating First Time Impressions in different situations, Making Introductions, Creating Small Talks, Taking control of your environment to create Impressions.

Unit 6: Listening Skills

Importance of Listening Skills, Different Types of Listening Skills, Improving Listening.

Semester 4

Unit 1: Resume Writing and Group Discussions

Importance of Resume Writing and Types of Resumes, Resume Writing Strategies and Techniques,, Best Practices in Resume Writing, Preparing for Group Discussions, Successful Group Discussion Techniques, Communication Styles and Strategies in Group Discussions, Mastering Gds

Unit 2: Mastering Interviews

Relevance of understanding and appearing for different types of Interviews, Creating Impressions During Interview, Basic Interview Etiquette, Questions to prepare during Interviews, Top Interview Mistakes, Communication and Presentation Skills During Interviews.

Unit 3: Corporate Communication

Nuances on understanding Verbal, Non verbal and Written Communication at Workplace, Basic Corporate Etiquette — Business Cards, Handshake, Holding Meetings and Conferences etc.

Unit 4: Cross Culture Training

What is culture, Importance of cross cultural awareness, Insight into how cultures differ on various social and professional Aspects, Dealing and Communicating across various cultures.

In this present era of liberalization and globalization, learning of foreign languages is an additional boost to an individual's career perspective. Today with an increase and overwhelmed interaction in terms of business, globalization provides an opportunity to business firms to expand geographically by entering into new markets. This open market approach in turn as created a huge demand for the foreign language training to survive and give competitive edge to an individual's over all knowledge components.

The current scenario unbolts entries of multinational business formats in developing countries that demands for best fitted personnel with exposure toward foreign language that will lead toward smooth operations. ABS caters its students with one year diploma in foreign language specifically in French and German (any one), two widely accepted foreign language.