Programme Objectives : Asian School of Business offers this certification in collaboration with NIIT, aligning the challenges and requirement of the contemporary scenario. We wish to keep our students abreast with the latest technology in terms of usage and benefits of Cloud computing in day to day functioning. This will also help in gaining foundation to analyze applications in various organizations through Web Analytics and comprehend the relevance of digital marketing.

The students of BCA program will be enlightened on these aspects and will be able to find efficient solutions to technical, managerial and administrative challenges.

Programme Learning Outcomes :

Objective: To impart conceptual and practical knowledge of New Media Applications in today's scenario, where right communication at right time through right mode of communication is vital for growth. This curriculum helps in imparting basic understanding of New Media by providing the students with a space to learn and experiment in a safe environment so that they can imbibe the required skills in order to become outstanding in the competitive world.

Unit 1: Fundamentals of New Media

Unit 2: Handshake between E-Commerce and New Media:

Unit 3: Role of Graphics and Animations in New Media

Unit 4: Tools and techniques in New Media:

Unit 5: A Live Project Based on Units 1-4

Semester 1

Unit 1: Effective Verbal Communication

Definition and Process of Communication, Importance of Communication, Types of Communication. Components of Verbal communication & Effective Speech, Conversation English, Introduction to the Pillars of Verbal Communication.

Unit 2: Personality Development

Definition of Personality, Corporate Theories on Personality Development,, Evolution of Personality, Determinants Of Personality, Personality Analysis What Makes us Winners and a Winning Personality, Indicators of Positive and Negative Self-Image, Transforming One's Personality.

Unit 3: Attitude Management

Understanding Attitude, Recognizing the importance and Power of attitude. What and Why of Attitude Management, Ingredients of Positive Attitude, Developing and altering your attitude attributes and Self Evaluation of One's own Attitude Triggers, Apply the Principles that lead to Developing a Positive Attitude.

Unit 4: Enthusiasm

Enthusiasm- Meaning, Implications and Applications of the word, Importance of Enthusiasm and Self-Assessment, Ingredients of Enthusiasm, To develop an Enthusiastic Approach Towards various areas in life.

Unit 5: Self Awareness

Introduction to the concept of Self Awareness and its dimensions. Importance of knowing oneself and one's own hidden potential, knowing one's strengths and weaknesses, self-discipline.

Unit 6: Self Motivation and Self Esteem

Understanding the concept of self-motivation, Need for self-motivation and Personal Effectiveness, Identifying one's motivational factors, General Self- Motivating Tactics, What is Self-esteem, Components of Self-esteem, Self-esteem theories, Self esteem synonyms, Self esteem and the inner critic, Tools to Develop Self esteem.

Semester 2

Unit 1: Building Confidence and Fighting Fears

What is Self-confidence, How to help build, boost, and develop self-confidence, Accelerating towards success through developing confident personality.

Unit 2: Goal Setting and Time Management

Introduction to the concept of Goal Setting and Visioning and Its Dimensions, Why and how to set Personal Goals, Areas of Goal Setting, Rules of goal setting and achieving goals, Realistic Goals for Self, Goal Setting Tips, Importance of Time Management, Time Management Challenges, mistakes, Techniques and Tips

Unit 3: Public Speaking and Presentation Skills

Importance of Public Speaking, How to Prepare Effective Speeches, Strategies for Becoming a better Speaker, Importance and Use of Verbal and Non-verbal Language, Preparing ppts, Use of AV.

Unit 4: Emotional Intelligence

Understanding what is Emotional Intelligence, Five ways of measuring El — self-awareness, management of self, awareness of others, management of others, relationships, motivation

Unit 5: Anger Management

Understanding anger, Identifying and controlling one's anger triggers, Useful Ways to dealing with anger- Anger Management Techniques and Tools, Handling Angry People

Unit 6: Stress Management

Introduction to Stress Management, Reasons and Factors leading to Stress, Albrechts Four Types of Stress and managing them, Various Action Based and Perception based strategies to cope with Stress, Tips and Tools for Managing Stress.

Semester 3

Unit 1: Interpersonal and Assertive Skills

Understanding and Identifying Different Personality Behavior ,Importance and Meaning of Assertiveness, Developing Assertive Skills, Assertive Communication Techniques, Art of saying "No", Introduction to Interpersonal Skills, Relationship Management Through Interpersonal Skills.

Unit 2: Working in Teams

Why, How and What of Working in Teams, Dynamics of a Team, Stages of Team Development, Attributes of a Successful Team, Communication in Teams – Conflict Management, Influencing and Persuasion, Problem Solving, Decision Making, Communication Strategies.

Unit 3: Building Leadership Skills

Definition of Leader and Leadership, Leadership — Roles, Skills and Styles, Developing leadership Competencies, Attributes of a Successful Leader, Taking Personal Inventory, Becoming an Inspirational Role Model, Enabling others to Act.

Unit 4: Effective Decision Making Skills

A systematic approach to Decision Making ,Self Evaluation, Decision Making Model, Improving one's own Decision Making Skills, Impact of Ethics and Values, Group Decision Making.

Unit 5: Impression Management

Importance and Understanding of Creating First Time Impressions in different situations, Making Introductions, Creating Small Talks, Taking control of your environment to create Impressions.

Unit 6: Listening Skills

Importance of Listening Skills, Different Types of Listening Skills, Improving Listening.

Semester 4

Unit 1: Resume Writing and Group Discussions

mportance of Resume Writing and Types of Resumes, Resume Writing Strategies and Techniques,, Best Practices in Resume Writing, Preparing for Group Discussions, Successful Group Discussion Techniques, Communication Styles and Strategies in Group Discussions, Mastering Gds

Unit 2: Mastering Interviews

Relevance of understanding and appearing for different types of Interviews, Creating Impressions During Interview, Basic Interview Etiquette, Questions to prepare during Interviews, Top Interview Mistakes, Communication and Presentation Skills During Interviews.

Unit 3: Corporate Communication

Nuances on understanding Verbal, Non verbal and Written Communication at Workplace, Basic Corporate Etiquette — Business Cards, Handshake, Holding Meetings and Conferences etc.

Unit 4: Cross Culture Training

What is culture, Importance of cross cultural awareness, Insight into how cultures differ on various social and professional Aspects, Dealing and Communicating across various cultures.

In this present era of liberalization and globalization, learning of foreign languages is an additional boost to an individual's career perspective. Today with an increase and overwhelmed interaction in terms of business, globalization provides an opportunity to business firms to expand geographically by entering into new markets. This open market approach in turn as created a huge demand for the foreign language training to survive and give competitive edge to an individual's over all knowledge components.

The current scenario unbolts entries of multinational business formats in developing countries that demands for best fitted personnel with exposure toward foreign language that will lead toward smooth operations. ASB caters its students with a Certification Program in foreign language specifically in French and German (any one), two widely accepted foreign language.