Date: 31st March 2025
Villages: Salarpur Kalan and Hajipur
- Introduction
As part of the Unnat Bharat Abhiyan (UBA) initiative, the Asian School of Business undertook field visits to two villages — Salarpur Kalan and Hajipur — on 31st March 2025.
These visits aimed to engage with the local communities, understand their socio-economic conditions, and collect data that could help drive sustainable rural development through need-based interventions.
These visits were led by faculty members and supported by student volunteers, emphasizing participative learning and community outreach. The surveys conducted offered valuable insights into the challenges faced by rural populations and the role educational institutions can play in contributing to grassroots development.
- Village 1: Salarpur Kalan (Gautam Budh Nagar, Noida)
2.1 Purpose of the Visit
The primary objective was to engage with the Gram Pradhan and conduct a structured socio-economic survey. The survey focused on:
- Family composition
- Agricultural landholdings
- Sanitation facilities
- Educational levels
- Other aspects of rural livelihoods
2.2 Key Highlights
- Interaction with the Gram Pradhan: Insightful discussion about community needs and ongoing development efforts.
- Effective Execution of Surveys: Systematic and data-driven approach to understanding village demographics and socio-economic challenges.
- Valuable Data Collection: Covered education, sanitation, family structure, and agriculture.
- Student-Faculty Collaboration: Encouraged field-based learning and research participation.
- Village 2: Hajipur (Sector 104, Noida, Gautam Budh Nagar)
3.1 Purpose of the Visit
The baseline household survey in Hajipur aimed to understand the pressing issues faced by villagers and identify areas for development. The key focus areas included:
- Literacy rate and educational access
- Hygiene and sanitation awareness
- Hospitality and social cohesion
- Presence of Senior Secondary Schools
- Importance of clean drinking water and digital safety (cybercrime awareness)
3.2 Field Activities
- Volunteers and faculty coordinators explored the village, interacting with residents and observing infrastructure.
- Door-to-door data collection was conducted using structured forms.
- Real-time observations helped in understanding the challenges villagers face daily.
3.3 Observations and Impact
- The community showed limited access to advanced educational facilities.
- Awareness regarding hygiene, sanitation, and cyber safety was found to be minimal, highlighting the need for targeted awareness programs.
- The visit emphasized the importance of community engagement in identifying development needs.
3.4 Volunteer Experience
- The field exposure encouraged empathy, social responsibility, and a commitment to contribute positively to rural development.
- Many volunteers expressed a desire to continue participating in such initiatives, driven by the impact they witnessed.
- The experience fostered a deeper understanding of the pivotal role rural communities play in national growth.
- Conclusion
The village visits to Salarpur Kalan and Hajipur under the UBA framework represent an important step in bridging academic efforts with community development. Both surveys provided valuable insights into local issues and development gaps while encouraging experiential learning for students.
These initiatives not only enable data-driven planning for rural upliftment but also inspire young minds to engage in social transformation through education, awareness, and service. Moving forward, the Asian School of Business aims to continue its commitment to rural development through active collaboration, research, and sustained outreach programs.
