International

Bachelor of Business Administration (BBA) – International

A globally oriented undergraduate programme designed to provide students with international exposure, industry-relevant learning, and the confidence to succeed.

Asian School of Business (ASB) offers the BBA International Programme, a globally oriented undergraduate programme designed to provide students with international exposure, industry-relevant learning, and the confidence to succeed in today’s dynamic business environment.

The programme combines strong academic foundations with experiential learning, professional skill development, and global business exposure, enabling students to develop the knowledge, attitude, and competencies required for emerging academic and professional opportunities.

Blended Learning Methodology

Classroom Methodologies

Multi-disciplinary programs and projects, student centered pedagogy.
Use of multimedia (power point presentation, audio, visuals)
Case Studies, Games, Simulations, Group Activities
Role Play
Guest Lectures
Scenario Analysis, Group Discussions, Quiz, One-on-One Discussion
Z to A approach, mentoring and Coaching
Outcome Based Education

Exposure Beyond Classroom

Industry Visits
Conferences
Live Projects
Seminars / Summits
Internships
Development Programs
Special Workshops
Learning Exchange Programs
Research Based Projects

Note:

The BBA curriculum is continuously reviewed and updated to align with the dynamic requirements of the global business landscape.
Exposure programs, internships, and corporate communication workshops form an integral part of evaluation and credit mapping.
Students get a platform to participate in exchange programs and conferences to foster national and international exposure.

Program Overview

Duration of the Course

The total duration of the course is 3 Years, divided into 6 Semesters, affiliated to Ch. Charan Singh University (CCSU), Meerut.

University Specialisation Options (Choose any one):

Marketing

Finance

Business Analytics

International Business

Human Resource Management

Supply Chain Management

View Course Curriculum

Academic Exposure with Oxford Business College, UK

Global Advantage

15-Day Fully Paid Residential Learning Workshop

OBC Oxford & London, UK

One of the key highlights of the BBA International Programme is its academic exposure through Oxford Business College (OBC), Oxford and London, UK. Included within the programme fee structure.

Professional Development

Students participate in specialised sessions focused on personal and professional development: communication skills, leadership abilities, global business understanding, and confidence.

A Competitive Edge

Understand business from a wider global perspective. Gain insights into international practices, workplace expectations, professional communication, and practical problem-solving.

Why Choose BBA International at ASB?

International Exposure: 15-day residential learning workshop in Oxford & London, UK.
Global Learning Environment: Exposure to international academic and professional practices.
Professional Skill Development: Focus on communication, leadership, and personal growth.

Industry-Relevant Learning: Combining management education with practical learning.
Holistic Development: Academic growth, personality development, and career readiness.
Fully Paid Workshop: Oxford & London trip is included within the programme fee structure.

Specialisation Certifications

Students can opt for any one of the following specialized certifications to integrate core business management principles with cutting-edge industry practices:

Specialisation Option 1

BBA with Artificial Intelligence

BBA with Artificial Intelligence integrates core business management principles with cutting-edge AI technologies, empowering students to lead and innovate in the era of intelligent business solutions.

Structure & Modules:

Module 1Module 2Module 3Module 4

Specialisation Option 2

BBA with Entrepreneurship & New Venture Creation

BBA with Entrepreneurship and New Venture Creation empowers aspiring entrepreneurs with the tools, knowledge, and mindset needed to innovate, launch, and scale successful business ventures in a dynamic global market.

Structure & Modules:

Module 1Module 2Module 3Module 4

Specialisation Option 3

BBA with Family Business Management

BBA with Family Business Management is tailored to equip future entrepreneurs with the skills and knowledge to successfully manage, sustain, and grow family-owned businesses across generations.

Structure & Modules:

Module 1Module 2Module 3Module 4

Specialisation Option 4

BBA with Real Estate Management

BBA with Real Estate Management is a dynamic program designed to equip students with comprehensive business management skills alongside specialized knowledge of the real estate sector, preparing them for successful careers in one of the world’s most promising industries.

Structure & Modules:

Module 1Module 2Module 3Module 4

Additional Certification

ASB offers professional diplomas and certificate programmes to bridge the gap between classroom education and the practical corporate ecosystem:

AAFT Diploma

Media Applications

A specialized diploma offering in-depth modules on Print Media, Radio Station Management, TV Channel Operations, Cinema, New Media, and Event Management.

CSD Certificate

Corporate Communication

Focused on unearthing student potential by equipping them with confidence, soft skills, mock interview refinement, LinkedIn identity building, and leadership skills.

NIIT Executive Certificate

Social Media Marketing & Business Analytics

Equips students with modern digital skills in Social Media Marketing, predictive modeling, logistic regression, and data analytics using open-source tools.

Curriculum

Paper No.	Title of the Paper	Paper Code	Max. Marks
1	Principles and Practices of Management	BBA-101	100
2	Business Communication – I	BBA-102	100
3	Financial Accounting	BBA-103	100
4	Business Statistics and Logic	BBA-104	100
5	General English	BBA-105	100
6	Indian Knowledge System	BBA-106	100
7	Environmental Science and Sustainability	BBA-107	100

Programme Outcomes

Global Business Perspectives

Graduates gain first-hand exposure to international corporate operations, global financial markets, and cross-cultural trade practices, developing a highly valuable global business worldview.

Professional Communication & Leadership

Through the CSD Certificate in Corporate Communication and the Oxford UK residential learning workshop, students refine their communication, leadership, and public speaking skills.

Interdisciplinary Technology Integration

Graduates are equipped to integrate advanced tools like Artificial Intelligence and Big Data Analytics with core business processes, enabling data-driven corporate innovation.