Bachelor of Business Administration (BBA) – International

(Affiliated to CCS University, Meerut) – 3 years full time degree course with International Fully Paid Residential Workshop and Certification from University of Southern California – School of Cinematic Arts, Los Angeles, USA

Bachelor of Business Administration – International at Asian School of Business (ASB) is a three year full-time degree program affiliated to Ch. Charan Singh University (CCS), Meerut with a unique international edge of learning from the best minds in the International Fully Paid Residential Workshop on Business of Entertainment at University of Southern California – School of Cinematic Arts Campus, Los Angeles, USA leading to international certification highly acclaimed in the media and entertainment industry worldwide.

The program is designed to give students the basic understanding of the management concepts along with an understanding of international business environment and the world of business of entertainment. The objective of this program at ASB is to produce excellent professionals who are adept at identifying and solving management problems at local and global level across industries including the ever growing global entertainment industry. Major focus of this program is on skill development for preparing corporate ready graduates who can practically apply their gained knowledge in business situations and event projects of the entertainment industry.

Students of BBA international will have a unique opportunity of attending an Exclusive workshop at USC-SCA Campus focused on specialized topics such as entertainment marketing, entertainment finance and business interest of managers. This workshop complements the lessons that the students learn during their classes of Diploma in Business of Entertainment. Students of BBA International program have an advantage when applying to jobs and internships in the entertainment industry because they acquire the ability to apply the skills they learn in the classroom to the real world through this workshop at USC-SCA.

The curriculum is flexible and includes lectures, case studies, role plays, workshops and integrative exercises. The focus of teaching BBA International students is to build up their ability to solve various problems associated with business enterprises. The additional advantage of this international program is the diploma in Business of Entertainment from AAFT coupled with the practical workshop on the same from USC-SCA Campus during a ten days fully-paid residential learning trip.

Additional Diplomas / Certification Courses

10 Day Fully Paid Residential Learning Workshop to Los Angeles, USA.


  1. Most Trusted Brand by WCRC in Management Education
  2. Strong connect with corporate offering, 100% placement assistance & internships.
  3. Eminent pool of faculty members for mentoring & career development.
  1. Promoted by Asian Education Group – a pioneer in professional Media & Entertainment education
  2. Located in heart of corporate hub of Delhi/NCR
  3. World Class Infrastructure