“Growth with Education”

Our vision of the future is to build ASB into a business school with a reputation that matches the reputation of Leading World Class Institution.

This means that our long-term objective is to become a leading Indian business school known for critical thinking and social responsibility. We envision ASB as an institution that produces outstanding research that has a direct impact on our educational activities and our engagement with the business world.

More specifically, we want to build ASB into an institution that:

  • attracts highly-qualified faculty who develop innovative knowledge that is highly relevant to the business world and society at large, and who disseminate this knowledge through publications in top-tier scientific and professional journals and through corporate engagement
  • attracts highly-talented students and provides them with an intercultural learning environment that offers research based expertise in the various programs and executive education and helps them develop their professional skills by cooperating closely with corporate partners.


The Mission of Asian School of Business is to establish well researched and pragmatic business and technical practices to enable the students to meet the challenges of a fast changing business and technical environment in the new world economic order. Asian School of Business aims at developing conceptual and practical skills to convert abilities of students into managerial and technical competence, required in today’s competitive environment. We at Asian School of Business strongly believe that a blend of relevant knowledge, skill and right attitude is essential for the overall development of students which determines their growth & success in the corporate world.


Program Educational Objectives (PEOs) of BBA Program

Objective of BBA program at ASB is to equip students with the ability to integrate the knowledge from various disciplines, develop logical & critical thinking wherein they can recognize and solve problems, weigh & understand ethical issues and communicate effectively. Within this broad framework following program educational objectives are stated:

PEO 1:  Provide students with attitude and aptitude to identify, analyze and develop business opportunities as well as solve business problems

PEO 2: Develop the ability in students for strategic planning, leadership and team building across borders

PEO 3: Instil and hone the skills in students by knowledge transfer for making them competent management professionals through application of the acquired knowledge and skills; and to develop their written and oral communication competencies to enhance managerial effectiveness

PEO 4: Enhance students’ appreciation of the values of social responsibility, legal and ethical principles and corporate governance as a global citizen

PEO 5: Equip students with the necessary attitude and ability to adapt to dynamic business environment and the rapid changes in it due to technological advancements


Program Outcomes of BBA Program

The BBA program has following intended outcomes that are duly aligned with the educational objectives listed above. These program outcomes are:

PO1: Business Environment and Domain Knowledge

Students will be able to identify and analyze economic, socio – cultural, political and legal factors present in the national and global business environment which have an influence over the conduct of business and gain the knowledge of various domains relevant to business. This helps in understanding the functioning of businesses and identifying potential business opportunities.

PO2: Skill Development and Pragmatic Approach for Innovative Solutions

Students will be able to practically apply the concepts, tools and techniques learnt during the program in real life business situations for devising optimal and innovative solutions to business problems.

PO3: Critical Thinking, Business Analysis and Problem Solving

Students will develop competencies in quantitative and qualitative analysis techniques along with the ability to think and analyze critically and apply the conclusions of rational decision-making process to problem solving in functional areas such as Marketing, Finance, Human Resources and Business Strategy.

PO4: Effective Communication

Students will develop the ability to communicate effectively through oral as well as written modes using appropriate technology and logical reasoning to articulate ideas at a level which reflects competence.

PO5: Socially Responsive and Ethical Leadership and Entrepreneurial Ability          

Students will develop the ability to lead and build teams demonstrating ethical standards in business decision making with responsiveness to contemporary social issues. They will develop an aptitude for innovativeness and an attitude for taking calculated risks necessary for realizing the entrepreneurial potential in them leading to economic and social development of the country.

PO 6: Global Exposure and Cross-Cultural Functioning

Students will be able to develop a global outlook and an understanding of cross-cultural functioning of business.



Program Educational Objectives (PEOs) of BCA Program

  • PEO1: Evolve as globally competent computer professionals possessing leadership skills for developing innovative solutions in multidisciplinary domains.
  • PEO2: Excel as socially committed individuals having high ethical values and empathy for the needs of society.
  • PEO3: Become an entrepreneur who can provide solutions and develop software products for the enterprise needs.
  • PEO4: Involve in lifelong learning to adapt the technological advancements in the emerging areas of computer applications.


Program Outcomes of BCA Program

  • PO1: Domain Knowledge & Its Application

Apply knowledge of computing fundamentals, mathematics and domain knowledge of computing models from defined problems and requirements.

  • PO2: Analytical Ability & Innovative Approach to Problem Solving

Create, select, adapt and apply appropriate techniques, resources, and modern computing tools to complex computing activities providing innovative solutions to complex computing problems by designing or evaluating systems, components and processes.

  • PO3: Effective Communication

Effective Communication with the computing community/society about complex computing activities by writing effective reports, design documentation, effective presentations.

  • PO4: Value Based Leadership Abilities and Entrepreneurial Potential

Understand the principles of leadership and team building based on values and develop the attitude for taking calculated risks necessary for realizing the entrepreneurial potential.


Core Values

E: Excellence – Excellence in Education through Industry and Academia under one Umbrella

D: Dedication – Strong hub of Management, Directors, and Advisory Board with clear vision and sincere efforts

U: Unity – Unified staff and students

C: Clarity – Clear thought process for the accomplishment of Mission

A: Achievement – Keen to set a benchmark for the accomplishment of particular tasks and striving for success in achieving the same

T: Togetherness – Belongingness towards the Institution and society

I: Innovativeness – Value addition through innovative teaching-learning

O: Optimism – Positive mind framework for quality assurance and accepting the challenges in the world of Globalization