At Asian School of Business, experience is not just limited to academics and classroom instruction, but also goes beyond books to foster students’ holistic growth and enable them to become better resources for tomorrow. The clubs/ cells at ASB play a key role in this, thus empowering students with multifaceted competencies and providing them an edge in the competitive-dynamic industry demands.
In line with the mentioned objective, there are seven such clubs/cells at Asian School of Business- Athleema: The Sports Club, Utasv-The Cultural Club, Community Service Club, Gnosis-The Literary Club, Technocrats-The IT Club, The Manager’s Club, and the Alumni Cell. Each of the clubs have specific objectives and is involved in organising skill-based activities for the students throughout the year.
The structure of each of these clubs involves a faculty convenor and student representatives with the designation of President (1student from the final year), Secretary (2 students from the second year) and Executives (4-6 students from the first year).
ATHLEMA: The Sports Club 
Athleema-The Sports Club at Asian School of Business is committed to improving students’ college experiences and supporting their overall education and wellbeing. It recognises the value of sports in helping students develop qualities like self-assurance, general goal setting and planning, the ability to deal with changing circumstances, leadership, time management, problem-solving, analytical thinking, and team spirit.
The Athleema club organises events related to sports as a regular activity, which includes in-house activities like chess, carom, table tennis, and snooker, as well as other outdoor activities like basketball, volleyball, kabaddi, badminton, cricket, and football. The club further conducts an annual sports festival, “Athleema”, which is graced by well-known dignitaries and sports celebrities. It’s an event filled with the vibrancy, colourfulness, and eagerness of the young participants from colleges and universities spread over North India who wish to showcase their talent in the respective sports categories.
Objectives of the club are:
- to provide a platform for students to not only showcase their talent but also to influence personal characteristics such as self-esteem and sportsmanship;
- to provide students with opportunities to develop the art of imagery and learn real-world skills such as teamwork, planning, goal setting, and stress management; and
- to instill skills in students like time management, problem solving, analytical thinking, and leadership skills.
UTSAV: The Cultural Club 
Utsav is one of the most happening clubs at the Asian School of Business. It uses the performing arts to help students embrace and celebrate the rich dimensions of the diversity on campus. The club’s goal is to encourage young minds to participate in and showcase their talent in various cultural activities, thereby improving their confidence, time management, interpersonal, and management skills.
The Utsav Club throughout the year organises competitions including painting, singing, dancing, drama, etc. The club further conducts annual activities such as Talent Hunt, Fresher’s Party, Farewell, and the Cultural Fest. Kesshet is a mega annual inter-college cultural fest which includes a myriad of engaging activities like –Treasure Hunt, Ad Mad Show, Dances, Nukkad Nattak, Face Painting, Management Quiz, Leadership Games, Vocabulary, Rangoli, Ramp Walk, etc. with participants from colleges and universities spread over North India.
Objectives of the club are:
- to nourish and strengthen the real-life personal skills of the students,
- to assist the student’s interest and participation in improving community communication through the medium of creative art and literary curriculum, and
- to boost the level of participation and involvement in the diverse cultural activities that constitute our community.
Community Service Club 
As part of the Corporate Social Responsibility initiatives of the Institute, the Community Service Club at Asian School of Business strives to inspire and prepare young leaders toward service and innovation. The club works with the objective of making students gain awareness and knowledge about critical community issues; realise their talents and make an impact in the local, national, or international community; thus, providing a platform to earn skills like leadership, creative thinking, and problem solving.
To demonstrate the commitment to such objectives, the club undertakes various activities in the field of community service under the umbrella of corporate social responsibility, Unnat Bharat Abhiyan and National Service Scheme- such as volunteering in NGOs, working with the local community, organising discussion forums and lectures for knowledge dissemination, etc.
Objectives of the club are:
- to instill values of kindness and helping nature and to make students aware of their social,
- to sensitize students towards the issues related to individuals, society and environment, and
- to help students internalize stewardship and work towards the betterment of society.
GNOSIS: The Literary Club 
Gnosis- The Literary Club at Asian School of Business aims to broaden the intellectual horizons of the students by providing them with opportunities to appreciate different types of literature and thus improve their literary skills. The club focuses on communications which are oral, written and demonstrated via expressions. It also aims to help budding orators hone analytical skills, creative thinking, expression, the logic to know more and gain confidence to speak in public.
Throughout the year, the club consistently organises elocution competitions, JAMs, extempore, essay writing, creative writing, poetry writing, debate, elocution, skits, quizzes, and MUN to enhance the skills of students. The MUN is the mega-annual event of the literary club organised to give students a highly realistic educational experience in which participants from colleges and universities in NCR participate.
Objectives of the club are:
- to develop students’ literary abilities and instil in them a flair for the language,
- to encourage students to become orators, to demonstrate their intellect with independent thinking skills, and to instil confidence,
- to encourage students for artistic and creative expression through the theatre and live performing arts, and
- to offer a forum for discussing current events, world issues and develop understanding of cooperation and diplomacy.
TECHNOCRATS: The IT Club 
Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.– Jacques Ellul
This club aims to raise students’ skill levels outside of the usual curriculum and help students develop skills in the area of computer technology more actively. The IT Club strives to develop an engaging learning environment by offering a glimpse into the industry of information technology covering a variety of elements, thus helping students to create a greater appreciation and understanding of technology and learn its application.
The club hosts numerous activities, guest talks, discussions, and workshops throughout the year to aid students in developing IT skill sets and improve participants’ understanding of various trends in the IT industry.
Objectives of the club are:
- to promote exposure to the fields of computer technology and networking outside of the regular curriculum.
- to provide students with a platform to take part in a range of activities that utilise various forms of information technology at various levels,
- to make students aware and keep them updated on the evolving technologies related to IT, and
The Manager’s Club 
The Managers Club at Asian School of Business works with the objective of equipping students with the required industry exposure and the latest industry requirements in terms of skills and expertise in various fields of marketing, human resources, and finance. It thus attempts to bridge the gap between theoretical knowledge and practical scenarios through experiential learning, helping students to develop knowledge of the business world, communication skills and decision making, creativity, and necessary management skills for their immediate and future professional use.
The Club, throughout the year, organises activities, workshops, guest talks, etc. related to marketing, human resources, and finance. The major annual events for the club are the HR Conclave and the Budget Conclave. The experiential learning opportunity builds and strengthens the students’ partnerships and collaboration with the business world and helps them choose their career path.
Objectives of the club are:
- to groom the personality of the students as managers and make them more self-confident in facing the corporate world once they are out of the campus.
- to make students abreast of the current scenario and the happenings around the world in the marketing space and come up with creative thinking abilities in solving problems and marketing issues,
- to provide the aspiring finance warlocks a supportive environment where they can develop, apply the concepts they have learned in class, and gain the skills necessary for a career, and
- to provide students with the practise, education, and knowledge necessary to succeed as human resource professionals while also teaching them how to empathise, interact with others, and humanise.
The Alumni Cell 
An institution’s strength is in its current students, who will be its future leaders, and in its former students, who have won recognition for their achievements. The Asian School of Business’s Alumni Cell works tirelessly to improve ties between this institute’s alumni and their alma mater. It works with the objective of providing a platform to allow the present students and the alumni to grow together in the process.
The cell hosts several activities throughout the year to increase alumni involvement with the institute, which involve the annual alumni meet, mentoring sessions, and guest lectures by notable alumni on campus.
Objectives of the club are:
- to promote a sustained sense of belonging to the Alma Mater among the Alumni by being in regular contact with them.
- to utilize the rich experiences of alumni for the benefit and progress of the present students in their endeavour for better employment and higher studies,
- to assist and support in obtaining funds for development, and
- to efficiently channel the abilities, initiatives, and contributions of former students toward overall development of the college.
The Human Values and Counselling Cell 
The Human Values and Counselling Cell at Asian School of Business aims to provide a much-needed bridge between the prevalent human condition and the envisioning of a happy and prosperous world. We believe in inculcating the most indispensable human values like honesty, integrity, solidarity, empathy, and many more in our students. These human values are an integral part of us, as they make up who we are and are what guide us through life. The club works to instill values in our students that will carry over into their professional lives and cater to their need for emotional management as a strength.
The club organises activities, seminars, workshops, etc., to foster the need for building skills like team building, stress management, etc. that teach our students to be ready for every scenario.
