Bachelor of Business Administration at Asian School of Business (ASB) is a three year full-time degree course affiliated to Ch. Charan Singh University (CCSU), Meerut. This is designed and structured to provide the young minds with an intellectually stimulating learning environment. The course is designed to give students the basic understanding of the management concepts and an understanding of doing business. The objective of BBA at ASB is to produce excellent professionals who can translate theory into practice, and are capable of identifying and solving management problems at national and international levels.
This under-graduate program equips the students with an in-depth understanding of management theory coupled with intensive industry exposure and practical application. The program also offers tremendous flexibility and learning opportunities through a credit-based approach. The curriculum is flexible and includes lectures, case-studies, role plays and integrative exercises. The focus of teaching BBA is to build the ability to solve various problems associated with business enterprises. Students get a platform to make them familiar with the fast changing global business scenario.
The total duration of the course is 3 Years, divided into 6 Semesters, affiliated to Ch. Charan Singh University (CCSU), Meerut.
Students can opt for any one of the following specialized certifications to integrate core business management principles with cutting-edge industry practices:
BBA with Artificial Intelligence integrates core business management principles with cutting-edge AI technologies, empowering students to lead and innovate in the era of intelligent business solutions.
BBA with Entrepreneurship and New Venture Creation empowers aspiring entrepreneurs with the tools, knowledge, and mindset needed to innovate, launch, and scale successful business ventures in a dynamic global market.
BBA with Family Business Management is tailored to equip future entrepreneurs with the skills and knowledge to successfully manage, sustain, and grow family-owned businesses across generations.
BBA with Real Estate Management is a dynamic program designed to equip students with comprehensive business management skills alongside specialized knowledge of the real estate sector, preparing them for successful careers in one of the world’s most promising industries.
ASB offers professional diplomas and certificate programmes to bridge the gap between classroom education and the practical corporate ecosystem:
A specialized diploma offering in-depth modules on Print Media, Radio Station Management, TV Channel Operations, Cinema, New Media, and Event Management.
Focused on unearthing student potential by equipping them with confidence, soft skills, mock interview refinement, LinkedIn identity building, and leadership skills.
Equips students with modern digital skills in Social Media Marketing, predictive modeling, logistic regression, and data analytics using open-source tools.
| Paper No. | Title of the Paper | Paper Code | Max. Marks |
|---|---|---|---|
| 1 | Principles and Practices of Management | BBA-101 | 100 |
| 2 | Business Communication – I | BBA-102 | 100 |
| 3 | Financial Accounting | BBA-103 | 100 |
| 4 | Business Statistics and Logic | BBA-104 | 100 |
| 5 | General English | BBA-105 | 100 |
| 6 | Indian Knowledge System | BBA-106 | 100 |
| 7 | Environmental Science and Sustainability | BBA-107 | 100 |
