Ten Days Fully Paid Residential Learning Trip to USC-SCA, Los Angeles, USA.

Asian School of Business has an exclusive tie up with the School of Cinematic Arts of the prestigious University of Southern California, Los Angeles, USA. ASB students of BBA /BCA International Program have a unique opportunity of getting an enriching international exposure with ten days Fully Paid educational trip to the beautiful city of Los Angeles where they undergo a practical workshop on Business of Entertainment at the USC-SCA Campus. This trip is a perfect blend of learning and fun in a global landscape where students gain hands on training in business of entertainment and also enjoy local sightseeing.

USC-SCA Workshop

After studying all the modules of Diploma in Business of Entertainment, students undergo a practical workshop on Business of Entertainment at the USC – School of Cinematic Arts Campus, Los Angeles, USA. The Exclusive workshop at USC-SCA Campus designed especially for ASB students of BBA/BCA International programs focusses on specialized topics such as entertainment marketing, entertainment finance and business interest of managers. This workshop complements the lessons that the students learn during their classes of Diploma in Business of Entertainment. Students BBA/BCA International program students have an advantage when applying to jobs and internships in the entertainment industry because they acquire the ability to apply the skills they learn in the classroom to the real world through this workshop at USC-SCA.

The workshop equips the participants with application of integrated marketing communication strategies in media and entertainment brands along with imparting the skills of applying the tools and techniques of financial management and project evaluation for determining the financial feasibility of an entertainment project.


  • Specially designed International Workshop at USC Campus, Los Angeles
  • Only for BBA / BCA International program students of ASB
  • International Certification from USC-SCA, Los Angeles
  • Gain global business perspectives with world renowned USC faculty

Sight Seeing

Los Angeles is known as the entertainment capital of the world, particularly for Hollywood. Near its iconic Hollywood sign, studios such as Paramount Pictures, Universal and Warner Brothers offer behind-the-scenes tours. On Hollywood Boulevard, TCL Chinese Theatre displays celebrities’ hand- and footprints, the Walk of Fame honors thousands of luminaries and vendors sell maps to stars’ homes.

Los Angeles is a culturally diverse city, with a growing culinary scene, incredible shopping, outstanding museums, and a reputation for being the creative center of America. Located around an hour’s drive from Downtown Los Angeles in Orange County, is the Disneyland, the first of Walt Disney’s chain of theme parks.

Education trip to USC-SCA, Los Angeles, USA is subject to clearance of individual’s VISA by competent/government Authority. VISA processing fee is paid only once by ASB. For further details, please contact Asian School of Business Admission Office.