Broadly defined, BBA or Bachelor of Business Administration is an undergraduate program that offers basic insights into the domain of management. During the recent years, BBA has come up as one of the most sought-after choices among the management aspirants. In context to the scope of job placements offered and the future prospects of pursuing MBA right after completion of undergraduate degree, it makes BBA more popular among the candidates.
Going by the modern trend, candidates who pursue BBA generally tend to opt for MBA after their undergraduate course. It is here that BBA becomes highly sought after choice among the management aspirants because it provides the maximum exposure to the candidates in this subject area. There are a lot many reasons to choose BBA as a career option, and some of these top reasons why candidates prefer to choose BBA over other undergraduate courses are:
By undertaking a BBA course, a candidate mainly gets exposure to: –
- Professional Internship opportunities
- Practical learning instead of theoretical learning
- Develop familiarity with the MBA course and get to understand its contents.
In addition to the above cited reasons to choose BBA, there is another decisive factor that makes BBA a preferred choice for management aspirants. This factor is that it is, in many ways, a different stream of Management offered at the Undergraduate level. Thus, in the past few years, India has witnessed several reputed institutes offering BBA course across different universities.
BBA versus Other UG level Courses
In the vibrant and global business scenario obtaining today, it might become difficult for a candidate who chooses to do a traditional undergraduate course to find a good placement offer. Chances are that they will either have to go for a back-end job or get settled with some other job of mundane nature depending upon the course chosen at the UG level. But, professional courses such as BBA enables candidates get good opportunity with the corporate or industry. In fact, it can be said that this would greatly help them understand, experience, observe the basics of corporate life.
Recognizing this demand of the candidates and good employment opportunities across industry, universities and top B-schools offer specialization at the undergraduate level as well. The basic aim of offering specialization at UG level is to enable candidates become specialist from generalist.
Given below are a few examples that will help you understand, why specialization at the UG level matters for the aspirants:
A candidate who opts for BBA (Banking and Insurance) at the UG level will be best suited to opt for Finance specialization when applying for the Post-graduate level course.
Again, if a candidate chooses BBA (Branding and Advertising), he/she will be better suited for MBA (Marketing).
One more popular BBA specialization is BBA (FIA). After pursuing this course, a candidate should aim to pursue MBA from top management institutes in Finance stream.
From the examples mentioned above, it is amply clear that 3 years of UG level courses will give an aspirant a good corporate exposure, practical learning, and by the time a candidate reaches his/her PG level course, he/she will become better employable from rest of the candidates applying for managerial positions/profiles.
Salary Prospects of BBA Course
In terms of placements, BBA course holds a very bright scope as well. A BBA course from a top business school or university holds the potential to offer you a salary at par with even an IIT graduate.
Considering its salary prospects, it can be said that a professional course like BBA helps candidate get sorted with their life and allows them to fulfill their wish to see themselves in the higher echelons of management in the next few years of their life.