Bachelor of Arts in Psychology at Asian School of Business (ASB) is a three-year full-time degree program affiliated to CCS University. This is designed and structured to provide young minds with an intellectually stimulating learning environment. The program is designed to foster a scientific understanding of human behavior and mental processes, equipping students with valuable skills for both personal and professional development.
The objective of this program at ASB is to produce excellent professionals with a broad understanding of human behavior and mental processes, equipping them with skills to apply these principles in various aspects of life and to pursue further studies or careers in psychology or related fields. The approach towards teaching is more practical where knowledge is imparted for practical applications in the corporate world.
This undergraduate program equips the students with an in-depth understanding of knowledge and skills to succeed in psychology, with an emphasis on analytical thinking and academic writing. Courses will employ experiential learning techniques, applying psychological principles and results to real-world experiences. The course curriculum is designed after an in-depth study of the requirements of all stakeholders and the ever-changing demands of the society. The salient features of the program are emphasized on enhancing the students’ soft skills and maximizing the industry interface through varied initiatives. The program also offers tremendous flexibility and learning opportunities through a credit-based approach.
ASB follows the norms of CCS University for the conduct of examinations & declaration of results which is at the sole discretion of CCS University.
The curriculum is flexible and includes lectures, case studies, role-plays and integrative exercises with hands on learning through Psychology Lab. The focus of teaching BA students is to build up their ability to develop critical thinking and research skills, apply psychological principles to real-world issues, enhance self-awareness and interpersonal skills thereby making students get a platform to make themselves familiar with the fast-changing global scenario.
3 Year Bachelor of Arts in Psychology (BA) Degree Program
With Additional Diplomas / Certification Courses
Neuro-Linguistic Programming (NLP)
-Neuro: Refers to how the brain processes information from the five senses.
-Linguistic: How we use language—both verbal and nonverbal—to communicate with ourselves and others.
-Programming: The habits and patterns (mental and behavioural) we develop over time.
NLP helps in therapy, counselling; supports memory techniques; helps improve Emotional Intelligence and communication; helps in enhancing influencing skills
Artificial Intelligence (AI) in Psychology
Counselling and Psychotherapy
Psychotherapy (or “talk therapy”) is a longer-term intervention and addresses deeper psychological patterns, such as: trauma; anxiety and depression; personality disorders; chronic emotional difficulties by exploring unconscious patterns and childhood experiences and aims for a deeper emotional and behavioural change.
Certification in Corporate Communication from CSD
Semester 1
Unit 1: Effective Verbal Communication
Definition and Process of Communication, Importance of Communication, Types of Communication. Components of Verbal communication & Effective Speech, Conversation in English, Introduction to the Pillars of Verbal Communication.
Unit 2: Personality Development
Definition of Personality, Corporate Theories on Personality Development, Evolution of Personality, Determinants of Personality, Personality Analysis: What Makes us Winners and a Winning Personality, Indicators of Positive and Negative Self-Image, Transforming One’s Personality.
Unit 3: Attitude Management
Understanding Attitude, Recognizing the importance and Power of Attitude. What and Why of Attitude Management, Ingredients of Positive Attitude, Developing and altering your attitude attributes and Self Evaluation of one’s own Attitude Triggers, Application of Principles that lead to developing a Positive Attitude.
Unit 4: Enthusiasm
Enthusiasm- Meaning, Implications and Applications, Importance of Enthusiasm and Self-Assessment, Ingredients of Enthusiasm, Development of an Enthusiastic Approach towards life.
Unit 5: Self Awareness
Introduction to the concept of Self Awareness and its dimensions. Importance of knowing oneself and one’s own hidden potential, knowing one’s strengths and weaknesses, self-discipline.
Unit 6: Self Motivation and Self Esteem
Understanding the concept of self-motivation, Need for self-motivation and Personal Effectiveness, Identifying one’s motivational factors, General Self-Motivating Tactics, Self-esteem, Components of Self-esteem, Self-esteem theories, Self esteem synonyms, Self esteem and the inner critic, Tools to Develop Self esteem.
Semester 2
Unit 1: Building Confidence and Fighting Fears
What is Self-confidence, How to help build, boost and develop self-confidence, Accelerating towards success through developing confident personality.
Unit 2: Goal Setting and Time Management
Introduction to the concept of Goal Setting and Visioning and its Dimensions, Why and how to set Personal Goals, Areas of Goal Setting, Rules of Goal setting and achieving goals, Realistic Goals for Self, Goal Setting Tips, Importance of Time Management, Time Management Challenges- Mistakes, Techniques and Tips
Unit 3: Public Speaking and Presentation Skills
Importance of Public Speaking, How to Prepare Effective Speeches, Strategies for becoming a better Speaker, Importance and Use of Verbal and Non-verbal Language, Preparing ppts, Use of Audio Visuals.
Unit 4: Emotional Intelligence
Meaning of Emotional Intelligence, Five ways of measuring EI — self-awareness, management of self, awareness of others, management of others, relationships, motivation
Unit 5: Anger Management
Understanding anger, Identifying and controlling one’s anger triggers, Useful Ways to deal with anger- Anger Management Techniques and Tools, Handling Angry People
Unit 6: Stress Management
Introduction to Stress Management, Reasons and Factors leading to Stress, Albrechts Four Types of Stresses and managing them, Various Action Based and Perception based strategies to cope with Stress, Tips and Tools for Managing Stress.
Semester 3
Unit 1: Interpersonal and Assertive Skills
Understanding and Identifying Different Personality Behavior, Importance and Meaning of Assertiveness, Developing Assertive Skills, Assertive Communication Techniques, Art of saying “No”, Introduction to Interpersonal Skills, Relationship Management through Interpersonal Skills.
Unit 2: Working in Teams
Why, How and What of Working in Teams, Dynamics of a Team, Stages of Team Development, Attributes of a Successful Team, Communication in Teams – Conflict Management, Influencing and Persuasion, Problem Solving, Decision Making, Communication Strategies.
Unit 3: Building Leadership Skills
Definition of Leader and Leadership, Leadership- Roles, Skills and Styles. Developing leadership Competencies, Attributes of a Successful Leader, Personal Inventory, Becoming an Inspirational Role Model, Enabling others to Act.
Unit 4: Effective Decision Making Skills
A systematic approach to Decision Making, Self Evaluation, Decision Making Model, Improving one’s own Decision Making Skills, Impact of Ethics and Values, Group Decision Making.
Unit 5: Impression Management
Importance and Understanding of Creating First Time Impressions in different situations, Making Introductions, Creating Small Talks, Taking control of your environment to create Impressions.
Unit 6: Listening Skills
Importance of Listening Skills, Different Types of Listening Skills, Improving Listening.
Semester 4
Unit 1: Resume Writing and Group Discussions
Importance of Resume Writing and Types of Resumes, Resume Writing Strategies and Techniques, Best Practices in Resume Writing, Preparing for Group Discussions, Successful Group Discussion Techniques, Communication Styles and Strategies in Group Discussions, Mastering GDs
Unit 2: Mastering Interviews
Relevance of understanding and appearing for different types of Interviews, Creating Impressions during Interview, Basic Interview Etiquette, Questions to prepare for Interviews, Common Interview Mistakes, Communication and Presentation Skills for Interviews.
Unit 3: Corporate Communication
Nuances on understanding Verbal, Non verbal and Written Communication at Workplace, Basic Corporate Etiquette — Business Cards, Handshaking, Holding Meetings and Conferences etc.
Unit 4: Cross Culture Training
What is culture, Importance of cross cultural awareness, Insight into how cultures differ on various social and professional aspects, Dealing and Communicating across various cultures.
Additional Diplomas / Certification Courses
Certificate in IOT (Internet of Things)
IoT certification training for students equips them with the skills to design and manage interconnected devices and systems, covering topics like IoT architecture, communication protocols, and sensor integration. This training fosters innovation and prepares students for careers in the rapidly evolving IoT field. By gaining hands-on experience, students can contribute to developing smart solutions across various industries.
Pursuing an IoT (Internet of Things) certification offers numerous benefits for job prospects in today’s increasingly connected world as under:
- Enhanced Skill Set
- Technical Proficiency: Gain in-depth knowledge of IoT technologies, including sensors, connectivity, data analytics, and cloud computing.
- Interdisciplinary Knowledge: Learn about various domains like embedded systems, cybersecurity, and data science, which are integral to IoT.
- Increased Employability
- Industry Demand: IoT is a rapidly growing field with high demand for skilled professionals. Companies across various sectors are looking for experts to implement and manage IoT solutions.
- Versatile Applications: IoT skills are applicable in diverse industries such as manufacturing, healthcare, transportation, and smart cities, broadening your job opportunities.
- Career Advancement: Certification can lead to roles with more responsibility and higher pay, such as IoT Architect, IoT Developer, and IoT System Administrator.
Certificate in AI & Machine learning (Using Python programming)
AI and ML using Python certification training for students provides hands-on experience in developing intelligent systems and predictive models with Python’s versatile libraries. The training covers essential topics like data pre-processing, algorithm implementation, and model evaluation using python tools. By mastering these skills, students are well-prepared to innovate and excel in the fields of artificial intelligence and machine learning.
Obtaining a certification in AI and ML using Python can significantly boost your job prospects as under:
- High Demand for Skills: AI and ML are among the most sought-after skills in the tech industry. Companies across various sectors are looking for professionals who can harness these technologies to drive innovation and efficiency.
- Versatility of Python: Python is the most popular programming language for AI and ML due to its simplicity and extensive libraries. A certification in this area demonstrates one’s proficiency with a key tool in the industry.
- Career Advancement: Holding this certification opens the door to advanced roles such as AI Engineer, Data Scientist, Machine Learning Engineer, and more.
This program can help one’s recognition in enhancing the professional credibility and make the resume stand out.
Certificate in Database Management
Database management certification training for students provides comprehensive knowledge of designing, implementing, and maintaining databases. It covers essential topics such as SQL, data modelling, and database administration, ensuring students can effectively manage and secure data. This training equips students with the skills needed to handle complex data systems and pursue careers in database management and analytics.
Pursuing a Database Management certification can significantly enhance your job prospects in several ways:
- Increased Job Opportunities
- Diverse Roles: With a certification, you qualify for various roles such as Database Administrator (DBA), Data Analyst, Data Architect, and Database Developer.
- Growing Demand: Organizations increasingly rely on data-driven decisions, amplifying the need for skilled database professionals.
- It prepares a student for leadership roles by equipping with advanced skills in database management and data strategy as a student progress in their career.
Competitive Exam Course-work Certificate Program from CETA-CL 
The Competitive Exam Training Academy (CETA) at ASB in collaboration with Career Launcher, a leading coaching academy of the country, aims at equipping the ASB Students with the required skill set to succeed in the toughest of competitive exams of the country.
In today’s changing competitive business environment, proficiency in aptitude skills differentiates one from the rest and does not only boost one’s CV, but it also makes one smarter, more decisive and even better at interpersonal skills.
Learning aptitude improves the functionality of the brain of the students by challenging it to identify, recognize and encash upon the opportunities that come their way. Industries and Educational institutes today look for desired aptitude skills and appropriate reasoning and quantitative ability in their employees and students.
Keeping same in mind, ASB is providing its students with a 120-hour module of Coursework along with fundamental books, solution books, Mock Tests and test booklets.
This course seeks to provide an extra edge to the students in the current competitive industry by preparing them for Competitive Examinations like CAT, XAT and many more. The module also offers students the aptitude skills required to crack the Government Job Competitive Examinations such as Bank Probationary Officer (PO), Railway Recruitment Board (RRB) Exams and Staff Selection Commission (SSC) Exam series.
The module seeks to develop the IQ, logical and analytical skills of the students while boosting their confidence levels, improving time management skills and concentration power.
On successful completion of the course, students will get a Coursework Completion Certificate from CETA in collaboration with Career Launcher.
Diploma in New Media Applications from AAFT | 
Objective:
To impart conceptual and practical knowledge of New Media Applications in today’s scenario, where right communication at right time through a right mode of communication is vital for growth. This curriculum helps in imparting a basic understanding of New Media by providing the students with a space to learn and experiment in a safe environment so that they can imbibe the required skills in order to become outstanding.
Unit 1: Fundamentals of New Media
- Introduction of New Media
- Definition of New Media
- Applications of New/Social Media
- Evolution of Digital Communication
- Differentiation between Traditional and New Media
- New/Social Media Etiquette
- Pros and Cons of New Media over Traditional Media
Unit 2: Handshake between E-Commerce and New Media
- Introduction to Mass Communication
- E-Commerce and its Applications
- Role of Advertising
- Role of IT in New Media
- New Media as a tool for branding and advertising
- Role of New Media in E-Commerce
Unit 3: Role of Graphics and Animations in New Media
- Introduction to Web Publishing
- Introduction of Graphics and Animation
- Graphics and animation Tools
Unit 4: Tools and techniques in New Media
- Blogs, Mash Ups
- Mobile Communication
- Photo Sharing Sites, Podcasts
- RSS Feeds
- Social Bookmarking
- Social Networking Sites
- Text Messages
- Webinars
- Webcasts
- Web Conferences
- Web Widgets
Unit 5: A Live Project Based on Units 1-4
Certification in Corporate Communication from CSD
Semester 1
Unit 1: Effective Verbal Communication
Definition and Process of Communication, Importance of Communication, Types of Communication. Components of Verbal communication & Effective Speech, Conversation in English, Introduction to the Pillars of Verbal Communication.
Unit 2: Personality Development
Definition of Personality, Corporate Theories on Personality Development, Evolution of Personality, Determinants of Personality, Personality Analysis, What Makes us Winners and a Winning Personality, Indicators of Positive and Negative Self-Image, Transforming One’s Personality.
Unit 3: Attitude Management
Understanding Attitude, Recognizing the Importance and Power of Attitude. What and Why of Attitude Management, Ingredients of Positive Attitude, Developing and altering your attitude attributes and Self Evaluation of One’s own Attitude Triggers, Application of Principles that lead to developing a Positive Attitude.
Unit 4: Enthusiasm
Enthusiasm- Meaning, Implications and Applications, Importance of Enthusiasm and Self-Assessment, Ingredients of Enthusiasm, Developing an Enthusiastic Approach Towards various life.
Unit 5: Self Awareness
Introduction to the concept of Self Awareness and its dimensions. Importance of knowing oneself and one’s own hidden potential, knowing one’s strengths and weaknesses, self-discipline.
Unit 6: Self Motivation and Self Esteem
Understanding the concept of self-motivation, Need for self-motivation and Personal Effectiveness, Identifying one’s motivational factors, General Self-Motivating Tactics, Self-esteem, Components of Self-esteem, Self-esteem theories, Self esteem synonyms, Self esteem and the inner critic, Tools to Develop Self esteem.
Semester 2
Unit 1: Building Confidence and Fighting Fears
Self-confidence, How to help build, boost and develop self-confidence, Accelerating towards success through developing confident personality.
Unit 2: Goal Setting and Time Management
Introduction to the concept of Goal Setting and Visioning and its dimensions, Why and how to set Personal Goals, Areas of Goal Setting, Rules of goal setting and achieving goals, Realistic Goals for Self, Goal Setting Tips, Importance of Time Management, Time Management Challenges- mistakes, techniques and tips
Unit 3: Public Speaking and Presentation Skills
Importance of Public Speaking, How to Prepare Effective Speeches, Strategies for becoming a better Speaker, Importance and Use of Verbal and Non-verbal Language, Preparing ppts, Use of Audio Visuals.
Unit 4: Emotional Intelligence
Meaning of Emotional Intelligence, Five ways of measuring EI- self-awareness, management of self, awareness of others, management of others, relationships, motivation
Unit 5: Anger Management
Understanding anger, Identifying and controlling one’s anger triggers, Useful Ways to dealing with anger- Anger Management Techniques and Tools, Handling Angry People
Unit 6: Stress Management
Introduction to Stress Management, Reasons and Factors leading to Stress, Albrechts Four Types of Stresses and managing them, Various Action Based and Perception based strategies to cope with Stress, Tips and Tools for Managing Stress.
Semester 3
Unit 1: Interpersonal and Assertive Skills
Understanding and Identifying Different Personality Behavior, Importance and Meaning of Assertiveness, Developing Assertive Skills, Assertive Communication Techniques, Art of saying “No”, Introduction to Interpersonal Skills, Relationship Management Through Interpersonal Skills.
Unit 2: Working in Teams
Why, How and What of Working in Teams, Dynamics of a Team, Stages of Team Development, Attributes of a Successful Team, Communication in Teams- Conflict Management, Influencing and Persuasion, Problem Solving, Decision Making, Communication Strategies.
Unit 3: Building Leadership Skills
Definition of Leader and Leadership, Leadership- Roles, Skills and Styles, Developing leadership Competencies, Attributes of a Successful Leader, Taking Personal Inventory, Becoming an Inspirational Role Model, Enabling others to Act.
Unit 4: Effective Decision Making Skills
A systematic approach to Decision Making, Self Evaluation, Decision Making Model, Improving one’s own Decision Making Skills, Impact of Ethics and Values, Group Decision Making.
Unit 5: Impression Management
Importance and Understanding of Creating First Time Impressions in different situations, Making Introductions, Creating Small Talks, Taking control of your environment to create Impressions.
Unit 6: Listening Skills
Importance of Listening Skills, Different Types of Listening Skills, Improving Listening.
Semester 4
Unit 1: Resume Writing and Group Discussions
Importance of Resume Writing and Types of Resumes, Resume Writing Strategies and Techniques, Best Practices in Resume Writing, Preparing for Group Discussions, Successful Group Discussion Techniques, Communication Styles and Strategies in Group Discussions, Mastering GDs
Unit 2: Mastering Interviews
Relevance of understanding and appearing for different types of Interviews, Creating Impressions during Interview, Basic Interview Etiquette, Questions to prepare for Interviews, Common Interview Mistakes, Communication and Presentation Skills for Interviews.
Unit 3: Corporate Communication
Nuances on understanding Verbal, Non-Verbal and Written Communication at Workplace, Basic Corporate Etiquette- Business Cards, Handshaking, Holding Meetings and Conferences etc.
Unit 4: Cross Culture Training
What is culture, Importance of cross-cultural awareness, Insight into how cultures differ on various social and professional aspects, Dealing and Communicating across various cultures.
Career Opportunities
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- Software Engineer
- Systems Analyst
- Data Scientist
- Research Scientist
- AI/ML Engineer
- Cybersecurity Analyst
- Database Administrator
- Network Engineer
- Academic Researcher
Key Recruiters
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