Program Objectives :

This Diploma would enable students to understand how to use the Internet as an effective marketing channel. It enables students to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.

Program Learning Outcomes :

• Get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of a marketing strategy plan.
• Create and effectively manage social media, display, search marketing, online advertising and marketing campaigns.
• Drive new visitor traffic to a web site while improving online conversion rates.
• Understand how digital marketing can help grow a business, domestically and internationally.
• Create and develop effective and targeted email marketing campaigns that aligns with business goals.
• Identify various online applications and resources that can help build effective and profitable web sites.
• Measure and analyse the visitor traffic on a website to continuously develop and improve digital marketing.

Discover how to best develop and retain customers.

In today’s changing competitive business environment, proficiency in aptitude skills differentiates one from the rest and does not only boost one’s CV, but it also makes one smarter, more decisive and even better at interpersonal skills.

Learning aptitude improves the functionality of the brain of the students by challenging it to identify, recognize and encash upon the opportunities that come their way. Industries and Educational institutes today look for desired aptitude skills and appropriate reasoning and quantitative ability in their employees and students.

Keeping same in mind, ASB is providing its students a 120-hour module of Coursework along with fundamental books, solution books, Mock Tests and test booklets.

This course seeks to provide an extra edge to the students in current competitive industry by preparing them for Competitive Examinations like CAT, XAT and many more. The module also offers students the aptitude skills required to crack the Government Job Competitive Examinations such as Bank Probationary Officer (PO), Railway Recruitment Board (RRB) Exams and Staff Selection commission (SSC) Exam series.

The module seeks to develop IQ, logical and analytical skills of the students while boosting their confidence levels, improving time management skills and concentration power.

On successful completion of the course, students will get Coursework Completion Certificate from CETA in collaboration with Career Launcher.

Program Objectives:

The Diploma in Media Applications course is a judicious mix of the education with the basics of business administration and elements of media production. Due emphasis is laid on the technical, artistic as well as the business aspects of print journalism; radio and television production / broadcasting; film making / distribution / exhibition and multimedia production for the internet.

Learning Outcomes :

This course is designed to give rise to future professionals, rather than mere ‘degree holders’. It keeps in mind the needs of industry where the students would ultimately find employment and therefore have a completely different approach to learning.

Semester 1

Unit 1: Effective Verbal Communication

Definition and Process of Communication, Importance of Communication, Types of Communication. Components of Verbal communication & Effective Speech, Conversation in English, Introduction to the Pillars of Verbal Communication.

Unit 2: Personality Development

Definition of Personality, Corporate Theories on Personality Development, Evolution of Personality, Determinants of Personality, Personality Analysis: What Makes us Winners and a Winning Personality, Indicators of Positive and Negative Self-Image, Transforming One’s Personality.

Unit 3: Attitude Management

Understanding Attitude, Recognizing the importance and Power of Attitude. What and Why of Attitude Management, Ingredients of Positive Attitude, Developing and altering your attitude attributes and Self Evaluation of one’s own Attitude Triggers, Application of Principles that lead to developing a Positive Attitude.

Unit 4: Enthusiasm

Enthusiasm- Meaning, Implications and Applications, Importance of Enthusiasm and Self-Assessment, Ingredients of Enthusiasm, Development of an Enthusiastic Approach towards life.

Unit 5: Self Awareness

Introduction to the concept of Self Awareness and its dimensions. Importance of knowing oneself and one’s own hidden potential, knowing one’s strengths and weaknesses, self-discipline.

Unit 6: Self Motivation and Self Esteem

Understanding the concept of self-motivation, Need for self-motivation and Personal Effectiveness, Identifying one’s motivational factors, General Self-Motivating Tactics, Self-esteem, Components of Self-esteem, Self-esteem theories, Self esteem synonyms, Self esteem and the inner critic, Tools to Develop Self esteem.

Semester 2

Unit 1: Building Confidence and Fighting Fears

What is Self-confidence, How to help build, boost and develop self-confidence, Accelerating towards success through developing confident personality.

Unit 2: Goal Setting and Time Management

Introduction to the concept of Goal Setting and Visioning and its Dimensions, Why and how to set Personal Goals, Areas of Goal Setting, Rules of Goal setting and achieving goals, Realistic Goals for Self, Goal Setting Tips, Importance of Time Management, Time Management Challenges- Mistakes, Techniques and Tips

Unit 3: Public Speaking and Presentation Skills

Importance of Public Speaking, How to Prepare Effective Speeches, Strategies for becoming a better Speaker, Importance and Use of Verbal and Non-verbal Language, Preparing ppts, Use of Audio Visuals.

Unit 4: Emotional Intelligence

Meaning of Emotional Intelligence, Five ways of measuring EI — self-awareness, management of self, awareness of others, management of others, relationships, motivation

Unit 5: Anger Management

Understanding anger, Identifying and controlling one’s anger triggers, Useful Ways to deal with anger- Anger Management Techniques and Tools, Handling Angry People

Unit 6: Stress Management

Introduction to Stress Management, Reasons and Factors leading to Stress, Albrechts Four Types of Stresses and managing them, Various Action Based and Perception based strategies to cope with Stress, Tips and Tools for Managing Stress.

Semester 3

Unit 1: Interpersonal and Assertive Skills

Understanding and Identifying Different Personality Behavior, Importance and Meaning of Assertiveness, Developing Assertive Skills, Assertive Communication Techniques, Art of saying “No”, Introduction to Interpersonal Skills, Relationship Management through Interpersonal Skills.

Unit 2: Working in Teams

Why, How and What of Working in Teams, Dynamics of a Team, Stages of Team Development, Attributes of a Successful Team, Communication in Teams – Conflict Management, Influencing and Persuasion, Problem Solving, Decision Making, Communication Strategies.

Unit 3: Building Leadership Skills

Definition of Leader and Leadership, Leadership- Roles, Skills and Styles. Developing leadership Competencies, Attributes of a Successful Leader, Personal Inventory, Becoming an Inspirational Role Model, Enabling others to Act.

Unit 4: Effective Decision Making Skills

A systematic approach to Decision Making, Self Evaluation, Decision Making Model, Improving one’s own Decision Making Skills, Impact of Ethics and Values, Group Decision Making.

Unit 5: Impression Management

Importance and Understanding of Creating First Time Impressions in different situations, Making Introductions, Creating Small Talks, Taking control of your environment to create Impressions.

Unit 6: Listening Skills

Importance of Listening Skills, Different Types of Listening Skills, Improving Listening.

Semester 4

Unit 1: Resume Writing and Group Discussions

Importance of Resume Writing and Types of Resumes, Resume Writing Strategies and Techniques, Best Practices in Resume Writing, Preparing for Group Discussions, Successful Group Discussion Techniques, Communication Styles and Strategies in Group Discussions, Mastering GDs

Unit 2: Mastering Interviews

Relevance of understanding and appearing for different types of Interviews, Creating Impressions during Interview, Basic Interview Etiquette, Questions to prepare for Interviews, Common Interview Mistakes, Communication and Presentation Skills for Interviews.

Unit 3: Corporate Communication

Nuances on understanding Verbal, Non verbal and Written Communication at Workplace, Basic Corporate Etiquette — Business Cards, Handshaking, Holding Meetings and Conferences etc.

Unit 4: Cross Culture Training

What is culture, Importance of cross cultural awareness, Insight into how cultures differ on various social and professional aspects, Dealing and Communicating across various cultures.