Bachelor of Business Administration (BBA)
(Affiliated to Ch. Charan Singh University, Meerut) – 3 years full time degree course
Bachelor of Business Administration at Asian School of Business (ASB) is a three year full-time degree course affiliated to Ch. Charan Singh University (CCS), Meerut. This is designed and structured to provide the young minds with an intellectually stimulating learning environment. The course is designed to give students the basic understanding of the management concepts and an understanding of doing business internationally.
The objective of BBA at ASB is to produce excellent professionals who can translate theory into practice, and are capable of identifying and solving management problems at local and global levels. The approach towards teaching is more practical where knowledge is imparted for practical application in corporate world.
This under-graduate program equips the students with an in-depth understanding of management theory coupled with intensive industry exposure. The course curriculum is designed after in-depth study of the requirements of all stakeholders and the ever-changing demands of the industry. The salient features of the program are the emphasis on enhancing the students’ soft skills and maximizing the industry interface through varied initiatives. The program also offers tremendous flexibility and learning opportunities through a credit-based approach.
ASB follows the norms of CCS university, for the conduct of examination & declaration of results, which is at the sole discretion of CCS University, Meerut.
The curriculum is flexible and includes lectures, case studies, role plays and integrative exercises.
The focus of teaching BBA is to build up the ability to solve various problems associated with business enterprises. Students get a platform to make them familiar with the fast changing global business scenario.
Additional Diploma / Certification
This Diploma would enable students to understand how to use the internet as an effective marketing channel. It enables students to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.
Programme Learning Outcomes :
- Get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of a marketing strategy plan.
- Create and effectively manage social media, display, search marketing, online advertising and marketing campaigns.
- Drive new visitor traffic to a web site while improving online conversion rates.
- Understand how digital marketing can help grow a business, domestically and internationally.
- Create and develop effective and targeted email marketing campaigns that aligns with business goals
- Identify various online applications and resources that can help build effective and profitable web sites.
- Measure and analyse the visitor traffic to a website to continuously develop and improve digital marketing.
Discover how to best develop and retain customers.
Programme Objectives :
The Diploma in Media & Entertainment Management course is a judicious mix of the education in the basics of business administration and the elements of media production. Due emphasis is laid on the technical, artistic as well as the business aspects of print journalism; radio and television production / broadcasting; film making / distribution / exhibition and multimedia production for the internet.
Learning Outcomes :
This course is designed to give rise to future professionals, rather than mere ‘degree holders’. It keeps in mind the needs of the industry where the students would ultimately find employment, and, therefore, has a completely different approach to learning.
Unit 1: Effective Verbal Communication
Definition and Process of Communication, Importance of Communication, Types of Communication. Components of Verbal communication & Effective Speech, Conversation English, Introduction to the Pillars of Verbal Communication.
Unit 2: Personality Development
Definition of Personality, Corporate Theories on Personality Development,, Evolution of Personality, Determinants Of Personality, Personality Analysis What Makes us Winners and a Winning Personality, Indicators of Positive and Negative Self-Image, Transforming One’s Personality.
Unit 3: Attitude Management
Understanding Attitude, Recognizing the importance and Power of attitude. What and Why of Attitude Management, Ingredients of Positive Attitude, Developing and altering your attitude attributes and Self Evaluation of One’s own Attitude Triggers, Apply the Principles that lead to Developing a Positive Attitude.
Unit 4: Enthusiasm
Enthusiasm- Meaning, Implications and Applications of the word, Importance of Enthusiasm and Self-Assessment, Ingredients of Enthusiasm, To develop an Enthusiastic Approach Towards various areas in life.
Unit 5: Self Awareness
Introduction to the concept of Self Awareness and its dimensions. Importance of knowing oneself and one’s own hidden potential, knowing one’s strengths and weaknesses, self-discipline.
Unit 6: Self Motivation and Self Esteem
Understanding the concept of self-motivation, Need for self-motivation and Personal Effectiveness, Identifying one’s motivational factors, General Self- Motivating Tactics, What is Self-esteem, Components of Self-esteem, Self-esteem theories, Self esteem synonyms, Self esteem and the inner critic, Tools to Develop Self esteem.
Unit 1: Building Confidence and Fighting Fears
What is Self-confidence, How to help build, boost, and develop self-confidence, Accelerating towards success through developing confident personality.
Unit 2: Goal Setting and Time Management
Introduction to the concept of Goal Setting and Visioning and Its Dimensions, Why and how to set Personal Goals, Areas of Goal Setting, Rules of goal setting and achieving goals, Realistic Goals for Self, Goal Setting Tips, Importance of Time Management, Time Management Challenges, mistakes, Techniques and Tips
Unit 3: Public Speaking and Presentation Skills
Importance of Public Speaking, How to Prepare Effective Speeches, Strategies for Becoming a better Speaker, Importance and Use of Verbal and Non-verbal Language, Preparing ppts, Use of AV.
Unit 4: Emotional Intelligence
Understanding what is Emotional Intelligence, Five ways of measuring El — self-awareness, management of self, awareness of others, management of others, relationships, motivation
Unit 5: Anger Management
Understanding anger, Identifying and controlling one’s anger triggers, Useful Ways to dealing with anger- Anger Management Techniques and Tools, Handling Angry People
Unit 6: Stress Management
Introduction to Stress Management, Reasons and Factors leading to Stress, Albrechts Four Types of Stress and managing them, Various Action Based and Perception based strategies to cope with Stress, Tips and Tools for Managing Stress.
Unit 1: Interpersonal and Assertive Skills
Understanding and Identifying Different Personality Behavior ,Importance and Meaning of Assertiveness, Developing Assertive Skills, Assertive Communication Techniques, Art of saying “No”, Introduction to Interpersonal Skills, Relationship Management Through Interpersonal Skills.
Unit 2: Working in Teams
Why, How and What of Working in Teams, Dynamics of a Team, Stages of Team Development, Attributes of a Successful Team, Communication in Teams – Conflict Management, Influencing and Persuasion, Problem Solving, Decision Making, Communication Strategies.
Unit 3: Building Leadership Skills
Definition of Leader and Leadership, Leadership — Roles, Skills and Styles, Developing leadership Competencies, Attributes of a Successful Leader, Taking Personal Inventory, Becoming an Inspirational Role Model, Enabling others to Act.
Unit 4: Effective Decision Making Skills
A systematic approach to Decision Making ,Self Evaluation, Decision Making Model, Improving one’s own Decision Making Skills, Impact of Ethics and Values, Group Decision Making.
Unit 5: Impression Management
Importance and Understanding of Creating First Time Impressions in different situations, Making Introductions, Creating Small Talks, Taking control of your environment to create Impressions.
Unit 6: Listening Skills
Importance of Listening Skills, Different Types of Listening Skills, Improving Listening.
Unit 1: Resume Writing and Group Discussions
Importance of Resume Writing and Types of Resumes, Resume Writing Strategies and Techniques,, Best Practices in Resume Writing, Preparing for Group Discussions, Successful Group Discussion Techniques, Communication Styles and Strategies in Group Discussions, Mastering Gds
Unit 2: Mastering Interviews
Relevance of understanding and appearing for different types of Interviews, Creating Impressions During Interview, Basic Interview Etiquette, Questions to prepare during Interviews, Top Interview Mistakes, Communication and Presentation Skills During Interviews.
Unit 3: Corporate Communication
Nuances on understanding Verbal, Non verbal and Written Communication at Workplace, Basic Corporate Etiquette — Business Cards, Handshake, Holding Meetings and Conferences etc.
Unit 4: Cross Culture Training
What is culture, Importance of cross cultural awareness, Insight into how cultures differ on various social and professional Aspects, Dealing and Communicating across various cultures.
In this present era of liberalization and globalization, learning of foreign languages is an additional boost to an individual’s career perspective. Today with an increase and overwhelmed interaction in terms of business, globalization provides an opportunity to business firms to expand geographically by entering into new markets. This open market approach in turn as created a huge demand for the foreign language training to survive and give competitive edge to an individual’s over all knowledge components.
The current scenario unbolts entries of multinational business formats in developing countries that demands for best fitted personnel with exposure toward foreign language that will lead toward smooth operations. ABS caters its students with one year diploma in foreign language specifically in French and German (any one), two widely accepted foreign language.
Objectives of Program :
- To provide students an exposure toward multinational companies.
- To make them learn and understand opted foreign language.
- To increase their Employability.
- To provide them competitive edge.
- To make them best fitted for globalized market.
- To make them compatible enough to survive and grow in cross cultural environment with no language barriers coming their way.
Curriculum Design :
|Session I||Session II|
|Salutations, greetings, Basic questions- answers, Simple vocabulary, Simple vocabulary, Listening to and reading small dialogues||Definite articles (the), Countries, nationalities, Aller-conjugations, usage,|
|France, its specialties, its geography, French people, popular names||Vocabulary, Adjectives- colours qualitative adjectives, Parler- conjugation, usage,|
|Indefinite articles (a.an), Questions-Qu’est-ce que c’est?||Vocabulary- family members, Sentence making, Nouns- singular/plural,|
|Nouns- singular/plural, Avoir- conjugation, usage, Numbers from 21-100. Vocabulary||Adjectives-singular/plural, Days of the week, Months of the year, General problem solving.|
|Session I||Session II|
|Greetings, Farewells, Introductions, Du and Sie, the telephone: Greet people, introduce yourself, introduce someone else, say where you are from, state your age and tell someone’s age, exchange phone numbers, ask and tell how things are going, and say where you are from, inquire where someone is from, state where you live and ask someone where they live. Familiar and formal forms, (du, ihr, Sie), personal pronouns, present tense verb forms: sein, haben, kommen, wohnen.||House and Family – Talk about family members, answer the telephone, talk about time and days of the week, ask for and give information. Formation of questions, definite article (nominative). Present tense verb forms: kennen, rüberkommen|
|Days, Months, Seasons, Animals, Languages and countries, Stationery items, TV Programmes, Time – Talk about free time activities, express likes and dislikes, inquire about times of specific events, and report information. Present tense verb forms: haben, spielen, and other words relating to free time activities; word order, zu Hause/nach Hause|
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