Bachelor of Business Administration (BBA)

(Affiliated to Ch. Charan Singh University) – 3 years full-time degree course

Bachelor of Business Administration at Asian School of Business (ASB) is a three-year full-time degree program affiliated to CCS University (CCS). This is designed and structured to provide young minds with an intellectually stimulating learning environment. The program is designed to give students a basic understanding of the management concepts and an understanding of international business.

The objective of this program at ASB is to produce excellent professionals who can translate theory into practice, and are capable of identifying and solving management problems at a local and global level. The approach towards teaching is more practical where knowledge is imparted for practical applications in the corporate world.

This undergraduate program equips the students with an in-depth understanding of management theory coupled with intensive industry exposure. The course curriculum is designed after an in-depth study of the requirements of all stakeholders and the ever-changing demands of the industry. The salient features of the program are emphasised on enhancing the students’ soft skills and maximizing the industry interface through varied initiatives. The program also offers tremendous flexibility and learning opportunities through a credit-based approach.

ASB follows the norms of CCS University for the conduct of examinations & declaration of results which is at the sole discretion of CCS University.

The curriculum is flexible and includes lectures, case studies, role-plays and integrative exercises. The focus of teaching BBA students is to build up their ability to solve various problems associated with business enterprises. Students get a platform to make themselves familiar with the fast-changing global business scenario.

Additional Diplomas / Certification Courses


  1. Most Trusted Brand by WCRC in Management Education
  2. Strong connect with corporate offering, 100% placement assistance & internships.
  3. Eminent pool of faculty members for mentoring & career development.
  1. Promoted by Asian Education Group – a pioneer in professional Media & Entertainment education
  2. Located in heart of corporate hub of Delhi/NCR
  3. World Class Infrastructure