Author: admin

Family businesses are more than just companies—they are legacies built on trust, values, and long-term vision. For undergraduate business students, studying family businesses offers insights that go beyond textbooks and case studies. These enterprises combine emotional commitment with business goals, creating unique situations that require thoughtful strategies. Whether it’s a small retail store or a […]

Virtual Reality (VR) and Augmented Reality (AR) are transforming user interaction paradigms, offering immersive, interactive, and personalized learning experiences. For IT and management students, these technologies present unique opportunities to engage with complex concepts, develop practical skills, and prepare for future industry demands. Companies are increasingly integrating VR for training purposes, recognizing its effectiveness in […]

In today’s digitally connected business environment, a strong LinkedIn profile is no longer optional, it’s essential. As a faculty member at the Asian School of Business, I often observe that students underestimate the power of cultivating a professional online presence during their academic journey. Yet, for many recruiters, mentors, and industry leaders, your LinkedIn profile […]

In the present era of rapid change and great competition, bookish knowledge is no guarantee for success. Although the mastering of subjects forms the basis of education, it is the soft skills—notably those of communication, teamwork, problem-solving, leadership, and emotional intelligence—that propel personal growth and long-term success. Soft skills are the interpersonal and decision-making abilities […]

At the Asian School of Business (ASB), learning is not just about passing exams — it’s about deep, lasting understanding. Our teaching methodologies ensure students grasp core concepts and develop the ability to apply them in real-world situations. ASB classrooms are interactive spaces where faculty use case studies, simulations, role-plays, and discussions. This participatory approach […]

Pursuing a Bachelor of Commerce (B.COM) is an exciting journey filled with opportunities to grow academically and personally. Between attending lectures, tackling assignments, and preparing for exams, B.COM students often juggle a vibrant mix of extracurricular activities like business clubs, part-time jobs, and internships. How do they manage it all without burning out? We spoke […]

Let me tell you something I’ve learned over the years — it’s not just what you study, but how you end up after your college that shapes your story. Imagine this: Two résumés. Same CGPA. Same degree. But one has a little extra sparkle — Certified in Google Digital Marketing, Student Council Vice President, Best […]

At Asian School of Business (ASB), Noida, the Student Career Development Cell (SCDC) is transforming dreams into reality. With a mission to boost student readiness and build strong industry ties, the SCDC is a guiding light for aspiring professionals. Led by passionate faculties, the Cell is dedicated to nurturing professional growth, sharpening skills, and ensuring […]

In today’s skill-driven job market, academic degrees alone aren’t enough. Employers seek graduates with practical, job-ready skills. Asian School of Business (ASB) addresses this by integrating industry-demanded certification programs into its curriculum. Through close collaboration with industry experts and analysis of market trends, ASB offers certifications in digital marketing, social media analytics and more. These […]