Mankind has seen various ages since it first roamed upon the earth billions of years ago. Here, it would be relevant to note that an ‘age’ is not only named after the ‘thing’ which he used the most but also by the ‘thing’ which made a huge difference in his life. For instance, the ‘Stone Age’ marked the use of stone tools for hunting, gathering, and all other daily necessities of life. This simplified the man’s life and he had more time to focus on art, culture, and other important things like agriculture and constructions. The same is true for the ‘Bronze Age’ and the ‘Iron Age’.
Similarly, today’s age is called the ‘Information Age’ or ‘Digital Age’ because of our big dependency on Digital Technology. The world is moving towards complete digitalization and the current COVID-19 pandemic has only accelerated it. In fact, Digital Technologies has changed the way we look at the world. It has eased our day-to-day tasks. It has opened a whole new world of knowledge and information for the masses. Indeed, Digital Technology has brought the world just a ‘click away’!
Digitalization has truly altered the course of the world. Today, it is used in almost every industry including Automobile, Medical, Transportation, Military, Banking, Entertainment, Space, Pharmaceuticals, Manufacturing, Printing, Communication, Education, and even Marketing.
Indeed, Digitalization has altered ‘Marketing’ the most. The advent of the internet, social media, and other online platforms have greatly redefined marketing. It has also given rise to a new field of study named ‘Digital Marketing’.
What is Digital Marketing?
Digital Marketing can be broadly defined as the advertising of any product or service through various digital channels like search engines, websites, social media, apps, email, etc. It encompasses every marketing tool apart from traditional marketing methods like display ads, banners, flyers, newspaper ads, telephonic, radio, or even TV ads.
Why Digital Marketing?
1) Wide Reach:
Studies suggest that more than 60% (4.57 billion people) of the world’s population use the internet today. And, 87% (3.97 billion people) of internet users are using social media regularly.
In the last few years, the time spent on the internet has increased drastically. As per studies conducted, the average amount of time spent by an average individual on the internet is around 6 hours 40 minutes every day.
The bottom-line is that there are a considerable number of people spending a considerable amount of time on different digital platforms.
2) Relevance:
As per research estimates, an average person is exposed to 4000 to 10000 advertisements in a single day. That includes the traditional methods of advertising like hoarding, TV commercials, banners, flyers, radio ads, billboards, etc. But, the problem is that traditional advertising is generalized; it will be displayed to every person irrespective of his needs.
In contrast, the concept of Digital Marketing is so designed that it only reaches the people for whom the particular advertisement or product or service is relevant. This increases the so called strike-rate and effectiveness.
This relevance is one of the best features of Digital Marketing today.
3) High Measurability:
Certain features of Digital Marketing enable it to keep a track of the customer traffic and also to analyze details about age, gender, location, age group, profession, etc. This accords it a high measurability index.
4) High Scalability:
Quite unlike traditional marketing, Digital Marketing can be nicely scaled according to one’s budget, need, and availability of time.
5) Higher Engagement:
Apart from high scalability, Digital Marketing also has a very high level of engagement. It facilitates personalized experience and high effectiveness. And, personalized ads get better results.
6) Cost-Effective:
Digital Marketing is a cost-effective marketing tool. It is around 80% to 90% cheaper than the traditional marketing methods.
7) Provides Level Playing Fields:
Digital Marketing accords equal opportunity to small and medium scale businesses to reach their target audience.
Digital Marketing @ ASB
Awarded ‘Top Institute of India 2018‘ by CSR and ‘Best Education Brand for Industry Interface’ by Business World (BW), Asian School of Business (ASB), Noida is an integral part of Delhi NCR-based Asian Education Group (AEG) that is regarded as largest centre for professional media, management, IT, law, fashion & hospitality education in Asia with world-class facilities. Set up with a vision to promote excellence in the field of education and to meet the ever-increasing demand of quality professionals in the growing business and IT world, Asian School of Business presently offers BBA & BCA courses in affiliation with the CCS University.
The institute, moreover, has an exclusive international tie-up with world’s leading university – University of Southern California-School of Cinematic Arts Campus, Los Angeles, USA whereby it provides a unique international edge in learning by some of the best minds as part of the International Fully Paid Residential Workshop on Business of Entertainment at University of Southern California – School of Cinematic Arts Campus, Los Angeles, USA which eventually leads to an international certification that is highly acclaimed in the media and entertainment industry worldwide.
Acknowledging the growing importance of ‘Digital Marketing’ as one of the most useful and essential skill for any management professional these days, ASB in collaboration with NIIT – the multinational training company which offers training & development programs to corporations, institutions & individuals in Digital Transformation & IT – is offering an Executive Certificate Program in Social Media Marketing & Business Analytics program along with its regular flagship BBA program that would enable the students to understand how to use the Internet as an effective marketing channel, how to hold on with customers online in a more practical manner, and how to effectively plan & implement end-to-end lead generation through the online mode.
Similarly, for those IT students pursuing its flagship BCA program, Asian School of Business offers a programme in cloud computing, digital marketing & web analytics as an additional certification – namely, Cloud Computing & Web Analytics Executive Certification Programme. Offered in collaboration with NIIT again, this program will enlighten the ASB BCA students on these modern day aspects and will thus enable them to find efficient solutions to technical, managerial and administrative challenges.
Thus, apart from enabling the students to learn how to analyze the online data and various other aspects related to it, these certifications would open up a world of new career opportunities for the ASB students!
To know more about the course structure, modules covered, syllabus, eligibility, admission process, fees, etc. please visit our website: https://asb.edu.in/admissions/how-to-apply/
Career pathways:
There are literally countless opportunities after completing a course in Digital Marketing. Following is the list of the roles a student can assume after the successful completion of this course.
SEO and SEM Specialist, User Experience Designer, Data Analysts, Email Marketing Specialist, Web Analytics Manager, Mobile App Developer, Interactive Marketing Manager, Creative Director, Head of Digital Operations, Chief Experience Officer, Digital Marketing Manager, Content Strategist, Virtual Reality Developer, Internet of Things Marketing Specialist, etc.
Conclusion:
Asian School of Business (ASB), Noida is one of the safest campuses in the Delhi NCR region with regards to safety in the post-COVID-19 scenario. We stringently stick to the directives issued by the government from time to time. We have also taken all due precautions to curb the pandemic.
So, if you have the passion and determination to succeed, we are here to reinforce your efforts. ASB is the best place for you to have a great learning experience and shape your career in the illustrious field of Digital Marketing.