Bachelor of Business Administration (BBA) is essentially an undergraduate program that offers key insights in the domain of management. In recent times, BBA has emerged as one of the most sought-after choices among the management aspirants. Seeing the scope of job placements offered and the future prospects of pursuing MBA right after completion of undergraduate degree, it makes BBA more popular among the candidates.
As per the current trend, candidates who pursue BBA generally tend to opt for MBA after their undergraduate course. And this is where BBA becomes a highly sought after choice among the management aspirants, as BBA provides maximum exposure to the candidates. There are several reasons to choose BBA as a career option, some of the top reasons as to why candidates choose BBA over other undergraduate courses are:
By way of BBA course, a candidate gets exposure to: –
* Professional Internship opportunities
* Practical learning instead of theoretical learning
* Building familiarity with the MBA course and understanding its contents.
Apart from the reason to choose BBA, there is another crucial factor that makes BBA a preferred choice for management aspirants. It is a different stream of Management offered at the Undergraduate level. It is because of this reason that in the past few years, India has witnessed several reputed institutes offering BBA courses across different universities.
BBA vs. Other UG level Courses
For a candidate who chooses a traditional undergraduate course, it might become difficult for them to land-up with a good placement offer. Chances are that they will either have to go for a back-end job or some other job of mundane nature depending upon the course chosen at the UG level. However, professional courses such as BBA enable candidates to get good opportunities with the corporate or industry. This would help them understand, experience, observe the basics of corporate life.
In view of this demand of the candidates and good employment opportunities across industry, universities and top B-schools offer specialization at the undergraduate level as well. The primary aim of offering specialization at UG level is to enable candidates become specialists from generalist.
Following are a few examples that will help you understand, why specialization at the UG level matters for the aspirants:
A candidate opting for BBA (Banking and Insurance) at the UG level will be best suited to opt for Finance specialization when applying for the Post-graduate level course.
To take another example, if a candidate chooses BBA (Branding and Advertising), he/she will be better suited for MBA (Marketing).
Another popular BBA specialization is BBA (FIA). After pursuing this course, a candidate should aim to pursue MBA from top management institutes in the Finance stream.
It is clear from the examples mentioned above that 3 years of UG level courses will give you good corporate exposure, practical learning, and by the time a candidate reaches his/her PG level course, he/she will become better employable from the rest of the candidates applying for managerial positions/profiles.
Salary Prospects – BBA Course
BBA course holds a very bright scope in terms of placements as well. A BBA course from a good business school or university holds the potential to offer you a salary at par with even an IIT graduate.
Considering salary prospects, it can be said that a professional course helps candidates get sorted with their life and where they wish to see themselves in the next 7 years of their life.