Mr. Chetan Bhagat is the highest selling English language novelist in Indian history and he was featured in Time Magazine’s list of the “100 most influential people in the world” in 2010. He ranked amongst “100 most creative people in business” by Fast Company (USA). He is a very effective and successful motivational speaker and is clearly the voice of India’s rising entrepreneurial class as stated by “Time Magazine”.
So, what’s the secret of brand Mr. Chetan Bhagat’s success? Well, Chetan knows how to communicate well with his target audience, thereby adding value to his brand. He has been able to build a great brand through his books. He clearly has figured out how to work his target market very well. Building a brand is not an easy task, but business professionals and entrepreneurs can do well to follow Mr. Chetan’s mantra of pleasing his audience.
Asian School of Business hosted Mr. Chetan Bhagat on 15 July 2019 at its Noida campus to deliver a session on “Creating Your Own Brand”. The lecture by Mr. Bhagat had a positive impact on the students who were inspired and motivated.