Date: 15th March 2024
Batch: BBA(2023) & B.COM(2021)
- Introduction
On 15th March 2024, students of BBA II-B and B.Com VI Semester from the Asian School of Business participated in an industrial visit to Parle-G, one of India’s most renowned and longstanding biscuit manufacturing companies. The primary objective of this visit was to provide students with practical exposure to large-scale manufacturing operations and to deepen their understanding of supply chain management, production processes, and marketing strategies employed by leading FMCG companies.
- Arrival and Reception
The students arrived at the Parle-G Manufacturing Facility in Bhadurgarh, where they were warmly received by the company’s representatives. The visit commenced with an engaging session in the company’s auditorium. During this session, students were introduced to the legacy of Parle-G, its rich history, diverse product range, and its prominent position in the Indian and global markets. The presentation highlighted key aspects of the brand’s strategic journey, including its consumer-focused approach and consistent market leadership.
- Factory Tour
Following the introductory session, students were guided through a comprehensive tour of the manufacturing facility. The tour showcased the entire biscuit production cycle, including:
- Ingredient Mixing and Dough Preparation
- Automated Baking Processes
- Cooling and Quality Inspection
- High-Speed Packaging
- Storage and Dispatch
The visit provided students with valuable insights into the integration of automation in modern production lines, the importance of hygiene and safety standards in the food industry, and the stringent quality control measures adopted to ensure product consistency and customer satisfaction.
- Learning Outcomes
The visit offered a unique opportunity to bridge theoretical learning with real-world industrial practices. Students gained a clearer understanding of:
- Manufacturing workflows and lean production techniques
- Logistics and inventory management within FMCG firms
- The role of branding, packaging, and customer loyalty in product success
- Corporate responsibility and sustainable manufacturing practices
- Conclusion
The industrial visit to Parle-G was an immensely enriching experience that significantly enhanced the academic and practical knowledge of the participating students. We express our sincere gratitude to the management and staff of Parle-G for their warm hospitality and for facilitating such an insightful learning opportunity. This experience has undoubtedly strengthened our appreciation for operational excellence and will contribute positively to our academic and professional development.