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ASB KESSHET 2019 – Admania

Asian School of Business recently held its Annual Inter-College Cultural Festival, KESSHET on Thursday, 17th January 2019 at its campus in Noida. KESSHET 2019 was celebrated with great pomp and enthusiasm, and in complete Bollywood style. One of the attractive event activity at this festive celebration was the “Admania” competition.

The competition saw young marketing buffs and a creative freaks trying to prove a point about their advertising acumen in the areas of branding and marketing of products & services.

What makes Brands? How do they survive in this world of cut-throat competition?  What separates the lions from the sheep? ‘Do you have it in you?’ Why So Serious, do you ask? In Magic Ads, you make ads for crazy products to have your target audience in splits.

There were to be a maximum of six teams in the final round and each team was to comprise of 3 or 4 members. The teams were required to make Advertisements of the products/service of their choice. Each team was given 2 minutes each to present the Advt.

The Advt. was required to be creative & original, and a copy of it needed to be submitted one day before the scheduled contest. A contestant was expected to take care that no vulgarity & obscenity is used in the Advt.

The judging criterion was the creativity, the Advt. strategy, theme, clarity of message & presentation. And, the decision of the judges was final.

A total of 7 teams participated in this event. The event was judged by Mrs. Kanchan Ghose Chaudhuri, a pioneer teacher and CBSE incharge at Mayoor School. The first position was awarded to the team from Pearl Academy, who managed to evoke peals of laughter with their funny act.