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There was a time when mayhem of characteristic confusion of students on the threshold of making a career choice, “getting an engineering degree, then an MBA and finally landing in a banking job” (for instance) proved to be a disaster of a career” – as succinctly portrayed by the character “Rancho” in the movie “3 Idiots”. Although it is proven to be lucrative, today however, ‘Engineering plus MBA’ is slowly becoming passé. Today, the younger generation is much more informed and is more inclined towards careers that have a clear vision right from the beginning.

This brings us to a subject called BCA or Bachelor of Computer Applications. The BCA course is a step in the right direction, if a student wants to pursue a long term career in Information Technology. This course of BCA creates a solid base for the master’s degree and opens up job opportunities on an international level. It is here that specializations like BCA – IB (International Business) make this further focused.

Renowned institutes like Asian School of Business in Noida have incorporated this course in their curriculum and offer a full-fledged ASB BCA International programme as an independent 3 years’ full time degree course with International Fully Paid Residential Workshop and Certification from University of Southern California – School of Cinematic Arts, Los Angeles, USA.

What is BCA International?

BCA International is a comprehensive course that combines Information Technology studies with global exposure to international business scenario. This course is designed and structured with intent to provide our students a dynamically stimulating environment, where the students can get transformed into highly skilled IT specialists. The curriculum has been designed to give the students an in-depth knowledge of various subjects related to Information Technology along with the basic concepts of management.

The course has gained strength in India in the recent past. Many eminent institutes which already had BCA in their curriculum, have started International Business as a specialization. Others like Asian School of Business (ASB) in Noida offer a full-fledged ASB BCA International programme as an independent 3 years’ full time degree course.

The BCA International at Asian School of Business (ASB) is a three-year full-time degree program affiliated to Ch. Charan Singh University (CCS), Meerut with a unique international edge of learning from the best minds in the International Fully Paid Residential Workshop on Business of Entertainment at the University of Southern California – School of Cinematic Arts Campus, Los Angeles, USA leading to international certification highly acclaimed in the media and entertainment industry worldwide.

The objective of BCA Programme at ASB is to produce outstanding IT professionals who can apply the theoretical knowledge into practice in the real world and develop stand-alone live projects themselves at local and global levels across industries including the ever growing global entertainment industry. Major focus of this programme is on skill development for preparing corporate ready IT graduates who can practically apply their gained knowledge of information technology in business situations and event projects of the entertainment industry. The approach is more practical by the virtue of various value addition Labs and Clubs apart from the classroom studies.

Why is it trending?

While globalization is more than 25 years’ old in India, the multi-national corporate is now expanding in sectors other than IT. From retail to banking to manufacturing, various industries are finding their feet in India. The trend also works in the reverse direction where many foreign companies in diverse sectors are hiring Indian employees. This creates tremendous opportunities for IT professionals with basic knowledge of business concepts.

Students of BCA international at ASB will have a unique opportunity of attending an Exclusive workshop at USC-SCA Campus focused on specialized topics such as entertainment marketing, entertainment finance and business interests of managers. This workshop complements the lessons that the students learn during their classes of Diploma in Business of Entertainment. Students of BCA International program have an advantage when applying to jobs and internships in the entertainment industry because they acquire the ability to apply the skills they learn in the classroom to the real world through this workshop at USC-SCA.

The evolution of teaching pedagogy applied at ASB makes the curriculum more dynamic as it incorporates not just learning through lectures but also applying the concepts with the help of Role Plays, Case Studies and other creative exercises.

This undergraduate programme equips the students with an in-depth understanding of technical concepts coupled with intensive industry exposure. The course curriculum is designed after a deep analysis of requisitions from the industry stakeholders and focusing on the industry expectations from IT professionals. The Programme also offers tremendous flexibility and learning opportunities through credit-based approach.

The salient features of the programme include emphasis on enhancing the students’ soft skills and providing them with optimum industry interaction through varied initiatives. The additional advantage of this international program is the diploma in Business of Entertainment from AAFT coupled with the practical workshop on the same from USC-SCA Campus during a ten days fully-paid residential learning trip.