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ASB to host Dr. DAVID AAKER – “The Father of Modern Branding” – for a Live Interactive session on Friday, 29th January 2021 at 10:00 am!

Asian Education Group (AEG)’s constituent group college, Asian School of Business (ASB) – which is ranked as one of the best undergraduate B-schools in Delhi NCR – will be hosting none other than Dr. DAVID AAKER – hailed as the “FATHER OF MODERN BRANDING”– for a Live Interactive session with all BBA students and aspirants on Friday, 29th January 2021 at 10:00 am under its “Leadership & Entrepreneurial Aspiration Development (LEAD) Program”!

An American Organizational Theorist, an active Branding Consultant, Professor Emeritus at the Haas School of Business, UC Berkeley, and revered speaker and thought leader – Dr. DAVID AAKER is hailed as the “Father of Modern Branding”. Currently serving as Vice-Chairman at Prophet, a global growth consultancy, he is a recognized authority on branding has developed several recognizable concepts including the Aaker brand vision model, and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.

It goes without saying that, this will be a most wonderful opportunity for BBA students to get to learn their most important lessons on the all so important field of ‘Branding’ from the highly acclaimed master himself!