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ASB Orientation Programme 2021: Day 2 – ‘CAMPUS TO CORPORATE’ – LEAD Lecture Series 2021 Talk by Mr. SAAURABH SINNGH, Founder & Director, Appinventiv

Asian School of Business (ASB) inaugurated its new batch of BBA, BCA, and B.Com on Monday, 18th October 2021. The inauguration kick-started a grand three-day Orientation Programme scheduled from Monday, 18th October 2021 to Wednesday, 20th October 2021. This programme was organized to benefit the students who were about to begin a new phase in their academic life.

At the ASB Orientation 2021 Day 2 ceremony that was held on Tuesday, 19th October 2021 at its campus located in Sector 125, Noida, Mr. SAAURABH SINNGH – Founder & Director, Appinventiv – was an eminent guest who rendered  a very interactive session on the theme of ‘CAMPUS TO CORPORATE’ under the Asian School of Business’ highly vetted  LEAD Lecture Series 2021 initiative.

Mr. Saaurabh Sinngh carries behind him 16+ years of professional experience of which 11+ years are as Founding Partner of lean startups across diverse domains with an entrepreneurial drive. He founded passion driven niche startups where he served many Top Fortune companies & leading brands in making their Mobile Strategy successful as a CEO & Founder of 250+ people company AppStudioz, “India’s leading mobile app development company”. He also Co-founded TechAhead in 2009 & was a founding partner at C&B Electronics. Mr. Saaurabh Sinngh has extensive experience in developing many successful products for the entire spectrum of users, from conceptualizing the business ideas to preparing product feature road map, from consumer facing front-end to business facing back-end, designing & wire framing with unmatched track record of Success & Performance.

Rendering his LEAD Lecture on the occasion of Day 2 of the Asian School of Business Orientation Programme 2021 on Tuesday, 19th October 2021 at Asian Law College’s campus located in Noida, Mr. Saaurabh Sinngh announced that he would start with something different and talk about FAILURES. He put up a question to his audience, “Has anyone FAILED? Referring to his own story of having started at least 10 start-ups, most of which failed, Mr. Saaurabh Sinngh said, “The habit of failure is really nice … you tend to undertake a lot of experiments that eventually give you a lot of new experiences. It is this habit that led me to gather experiences and bring up Appinventiv as a top mobile app design & development company, which is fast heading towards becoming a unicorn company!”

Advising the students who may be interested in developing a start-up idea into a successful business venture, Mr. Sinngh said, “It is not important what you are studying … what is really important is your PASSION! You need to weigh your options between ‘Earlier Education’ and ‘Today’s Education’. This is an age of ‘Digital Race’ … doing business today is an altogether different story. Focus on ‘New Age Marketing’. Develop ‘Growth Thinking’. Be active on social media platforms like Instagram and LinkedIn for new ideas … and follow those whom you wish to emulate!”

Mr. Saaurabh Sinngh then opened the session for questions from the students. The students put up a number of questions that were mainly related to the nitty-gritty of developing a start-up. And, the distinguished guest, who is a veteran in this field, did not disappoint them at all!