Posted on

ASB Orientation Programme 2021: Day 2 – ‘CAMPUS TO CORPORATE’ – LEAD Lecture Series 2021 Talk by Mr. UNNI KRISHNAN, Head of Global Marketing, Capgemini Invent

Asian School of Business (ASB) inaugurated its new batch of BBA, BCA, and B.Com on Monday, 18th October 2021. The inauguration kick-started a grand three-day Orientation Programme scheduled from Monday, 18th October 2021 to Wednesday, 20th October 2021. This programme was organized to benefit the students who were about to begin a new phase in their academic life.

At the ASB Orientation 2021 Day 2 ceremony that was held on Tuesday, 19th October 2021 at its campus located in Sector 125, Noida, Mr. UNNI KRISHNAN – Head of Global Marketing, Capgemini Invent – was an eminent guest who offered a very pertinent talk on the theme of ‘CAMPUS TO CORPORATE’ under the Asian School of Business’ distinctive LEAD Lecture Series 2021 initiative.

Capgemini Invent is the digital innovation, consulting and transformation brand of the Capgemini Group, a global business line that combines market leading expertise in strategy, technology, data science and creative design, to help CxOs envision and build what’s next for their businesses. Disruption is everywhere, intensifying the need for businesses to fully embrace transformation opportunities and reinvent themselves fast. They must be constantly more efficient, resilient, sustainable, and data driven. The global pandemic also brings a moment of truth, accelerating the desire for more purpose-led organizations that deliver meaningful connections with customers. By combining strategy, technology, data science, and creative design expertise with an inventive mindset, Capgemini Invent partners with its clients to innovate and transform their business, helping them navigate today, while plotting a course for the future.

Mr. Unni Krishnan is currently the Global Marketing Head for Capgemini Invent. In this role, he is responsible for managing all the aspects of Marketing including go-to-market strategy, brand development & positioning, social media, events & launch of strategic offerings for clients, marketing client offerings globally, and driving conversations with clients in their enterprise transformation & innovation journey. A world-class marketer with more than 18 years of experience, Mr. Krishnan has a track record of driving direct and dramatic B2C and B2B customer acquisition & retention results, by focusing on critical priorities to succeed and clearly measuring outcomes. A brand builder with proven strength in developing brands in online/mobile platforms, Mr. Krishnan has rich experiences with advertising, direct marketing and multi-channel messaging that wins with consumers. Mr. Unni Krishnan also enjoys a track record of excellent partnering, collaboration and influencing across company functions, different cultures and complex time zones – including virtual working with teams.

Delivering his LEAD Lecture on the occasion of Day 2 of the Asian School of Business Orientation Programme 2021 on Tuesday, 19th October 2021 at the institute’s campus located in Noida, Mr. Unni Krishnan said to the new batch of ASB BBA/BCA/B.Com students, “You all were till recently studying at your respective schools. The scenario changes here at college. You will have to take the initiative and make the best use of your time and the opportunity.” Advising the students to inculcate the habit of reading stories of success, Mr. Krishnan said, “The idea of realism is very important. Observe things around you and get self- inspired for achieving your own goals in life. You have to defeat obstacles and go up. Make sure what you want to achieve … observe, learn, and stay grounded … ask for help … and also have a helping mentality. Develop a disciplined approach. A whole new world is waiting for you … you have to fetch your own bucket of water!” He concluded by saying, “Share your knowledge. Make a success out of this opportunity. The focus should be to learn. Remember, knowledge increases by sharing with others.”