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Asian School of Business – which is a part of Asian Education Group and is ranked as one of the best undergraduate B-schools in Delhi NCR. Asian School of Business’s Entrepreneurship Development & Incubation Centre (EDIC), aims to enable the students to be more creative and self-confident in taking rational risk in starting an enterprise and encourage innovative business start-ups and facilitate them through research and consultancy. One such initiative of EDIC at ASB is “YOUNG ASIAN BRAND MASTERS COMPETITION” – which is a Business Plan Competition, organized every year for the students starting their journey at Asian School of Business, Noida. Young Asian Brand Masters Competition provide students with an opportunity to share their acumen in devising out a workable branding plan.

From about 150 entries received from the students of BBA 2021-24, BCA 2021-24 and B. Com 2021-24 batches, the work of Ms. Eshita was considered to be the best by a panel of judges comprising of Ms. Nikhita Baliarsingh and Ms. Nishita Baliarsingh, Co-Founders, Nexus Power.
On winning the competition Ms. Eshita bagged an Apple iPad, Trophy and an interview broadcast on Radio Noida.