Dr. Jitender Kumar is an academician and researcher in the field of Management specializing in Marketing, currently serving as an Assistant Professor. He has been instrumental in revitalizing curriculum design, integrating modern industry practices, and fostering an engaging learning environment for management students.
He earned his Ph.D. in Management (Marketing) and has cleared the UGC-NET in Commerce. His teaching interests span Marketing, Consumer Behavior, Digital Marketing, Advertising, Customer Relationship Management, Retail Management, and Business Statistics.
Dr. Jitender Kumar has attended multiple Faculty Development Programmes (FDPs) organized by reputed institutes including IIT Guwahati, IIT Kharagpur, and ICFAI Business School, enhancing his expertise in pedagogy, research methodologies, and innovation.
His research focuses on Relationship Marketing, FinTech, Artificial Intelligence in Banking, and Customer Satisfaction. He has published extensively in reputed UGC-CARE, Scopus, and SCI-indexed journals, such as the Journal of the Oriental Institute, Journal of Management & Entrepreneurship, and Journal of Namibian Studies. He has also presented papers at conferences hosted by Manipal University Jaipur and the Gyan Jyoti Institute of Technology & Management.