Dr. Rachita Kapoor Bhasin

Dr. Rachita Kapoor Bhasin is a Doctorate in commerce and is currently working as Assistant Professor and Program Chair (BBA) at Asian School of Business. She is a marketing professional with a rich experience of more than 8 years in the area of research and academics. Dr. Bhasin has participated in many seminars and conferences which connects her well with the area of her specialization. Her research interests are focused towards green initiatives with regards to consumer behavior and preferences and environmental awareness. She has published multiple research papers and articles in prestigious international and national management journals. She is conferred with “The Distinguished Faculty Award” for her outstanding performance and had been the core member at research and development cell. She has patent registered under IPO along with other recognitions.