Dr. Rachita Kapoor Bhasin

Dr. Rachita Kapoor Bhasin is working as an Assistant Professor at Asian School of Business and Program Chair of Bachelor of Business Administration (BBA) with a substantial capacity in academic course administration committed to the responsibilities of the course curriculum. She has given immense contributions to organizing National & International conferences, seminars, and workshops. A Ph.D. in marketing, along with possessing a Master of Commerce degree from Jamia Millia Islamia, and a commerce graduate from the University of Delhi, Dr. Bhasin’s research interests are focused on green initiatives with regard to consumer behavior and preferences and environmental awareness.