Dr. Mahima Habil is serving as an Assistant Professor of Accounts and Finance at the Asian School of Business. She holds a Ph.D. in Commerce with specialization in Finance from Dr. Harisingh Gour Central University, Sagar (M.P.) and is also UGC-NET qualified in Commerce. Her research interests lie in the areas of Investment Behavior, Financial Literacy and FinTech. She has to her credit research publications in reputed journals, including Scopus-indexed. She has presented her work at leading national and international conferences. Dr. Habil is committed to fostering an interactive, research-driven and application-oriented learning environment. By integrating theoretical concepts with practical insights, she encourages students to develop critical perspectives and prepare themselves for the challenges of the dynamic business and financial world.