Dr. Syed Ajaz Ahmad is currently associated with the Asian School of Business as a Professor in Marketing. He holds a Ph.D. in Management from Aligarh Muslim University and brings 14 years of blended experience in corporate and academia, combining practical industry insights with academic expertise.
Dr. Ahmad has extensive exposure to research methodology at national and international levels. He is highly proficient in statistical tools such as ANOVA, MANOVA, Structural Equation Modeling (SEM), and SmartPLS. He is also an expert in SPSS, AMOS, and Python, which he frequently employs for advanced data analysis. His expertise extends to digital marketing, where he has developed a strong command of strategies and analytics.
Dr. Ahmad, a recipient of the Best Paper Award, has been invited as a resource person to conduct numerous workshops on research methodology and statistical tools. He has published extensively in national and international journals, authored a book on research methodology, and presented his research papers at prestigious conferences in India and abroad.
In addition to his research credentials, Dr. Ahmad serves on the editorial boards of several refereed journals. His areas of interest include Consumer Behavior, Marketing Research, Advertising, Customer Relationship Management, and Cross-Cultural Consumer Behavior. He has also carried out multiple research studies focusing on these domains.