Dr. Syed Ajaz Ahmad is currently associated with the Asian School of Business as Assistant Professor in Marketing. He did his PhD in Management from Aligarh Muslim University. He is Management Professional as well academician and has two years of corporate experience at Managerial level and five years of teaching experience to his credit. He has an extensive exposure to research Methodology at national and international level. He is very proficient in the use of statistical tools like ANOVA, MANOVA and Structured Equation Modeling (SEQM). He is also an expert of SPSS and AMOS Software and has been invited as resource person for many research methodology workshops. He has published many research papers in the national and international Journals. He has attended many workshops on research methodology and research tools at national and international level. He has attended conferences and presented research papers in India and Abroad. He is a member of editorial board of many referred journals. His area of Interest is Consumer Behaviour, Marketing Research, Advertising and Customer Relationship Management. He has carried out many research studies on ‘Cross Cultural Consumer Behaviour’.